Director of Ecommerce
Location-Type: Hybrid NYC
Start Date: ASAP
Duration: Permanent
Compensation Range: $100-120K commission
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship. Job Description:
We're hiring a Director of Ecommerce with a growing entertainment and events company with an established, highly engaged consumer audience. This is a true builder role for someone who wants to own an ecommerce business from the ground up. You'll take ownership of the P&L from day one, develop the ecommerce infrastructure and strategy, and build a scalable DTC operation around an existing audience and portfolio of consumer brands. Job Summary:
- Ecommerce Store: Lead the Shopify rebuild, site optimization, ongoing CRO, and product page strategy.
- Product Strategy: Own the product/drop calendar, SKU planning, print-on-demand strategy, and inventory approach.
- Analytics & Reporting: Manage GA4, Shopify reporting, attribution, ecommerce P&L tracking, and weekly performance reporting.
- Email & SMS: Build and optimize Klaviyo flows, segmentation, campaign calendars, and list-growth strategies.
- Paid Media Strategy: Develop creative briefs, testing frameworks, and channel strategy while partnering with an existing paid media team on execution.
- Vendor Management: Manage print-on-demand partners, fulfillment vendors, designers, and other external partners.
- P&L Ownership: Own contribution margin performance and develop a clear path toward profitability.
- Cross-Functional Strategy: Partner closely with leadership, design, paid media, and production teams to develop product launches, audience-driven drops, and experiential activations.
- 5–10 years of DTC ecommerce experience, ideally within apparel, accessories, merchandise, lifestyle, entertainment, or other consumer-facing brands.
- Deep Shopify fluency, including backend functionality, themes, apps, and site optimization; basic Liquid knowledge is a plus.
- Strong analytical capabilities across GA4, Shopify Analytics, ecommerce reporting, and spreadsheet-based unit economics/P&L modeling.
- Experience owning or significantly influencing ecommerce revenue, contribution margin, and profitability.
- Strong creative judgment with the ability to brief and direct designers, assess creative performance, and develop compelling merchandising strategies.
- Strategic knowledge of paid media, including creative briefing, testing frameworks, channel strategy, and performance analysis. This is not a hands-on media buying role.
- Experience with Klaviyo, email/SMS lifecycle marketing, segmentation, and retention strategy.
- Comfortable operating autonomously and building processes, strategies, and infrastructure where little currently exists.
- Entrepreneurial mindset with the ability to move between high-level strategy and hands-on execution.
- Experience working with brands connected to music, entertainment, nightlife, live events, subcultures, fandoms, or community-driven audiences.
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