Director, Brand Activation

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

Red Seat Ventures, in partnership with Fox Corporation, is launching a new membership-based business centered around premium live entertainment experiences. We are seeking a Director of Brand Activation to develop and execute innovative campaigns to drive awareness.

Reporting to the SVP of Marketing, the Director will play a critical role in leading brand outreach efforts across events, partnerships, and other prospecting channels. This is a highly collaborative role ideal for an experienced marketing professional who thrives in startup-style growth environments and is passionate about designing and delivering creative and experiential activation events in the luxury membership space.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Identify and develop strategic partnerships with like-minded brands, companies, and clubs to promote the brand to aligned customer and member bases
• Conceptualize, plan, and execute impactful brand events and activations that resonate with target audiences and enhance perception of the club
• Partner with the SVP of Sales to define key prospective member attributes and prioritize target markets for partnership and event initiatives
• Collaborate with external agencies on PR strategies that drive club awareness and elevate brand visibility
• Define KPIs and performance metrics to evaluate the effectiveness of events and partnerships in driving qualified membership prospects to the sales pipeline
• Partner cross-functionally with sales, member experience, product, and finance teams to ensure aligned execution and drive continuous innovatio
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WHAT YOU WILL NEED

• 10+ years of experience in marketing, events, or business development, with a focus on luxury hospitality or membership clubs
• Proven success in developing and executing creative brand activation events in high-growth or premium hospitality environments
• Hands-on experience identifying, securing, and growing mutually beneficial brand partnerships
• Exceptional organizational and execution skills, with the ability to toggle seamlessly between high-level strategy and on-the-ground implementation
• Strong communication skills and leadership presence, with a proven ability to navigate fast-paced, cross-functional environments

NICE TO HAVE, BUT NOT A DEALBREAKER

• Experience in hospitality, luxury services, entertainment, or event operations
• Background in experiential marketing and large-scale brand events
• Agency background supporting brand design, launch, and evolution initiatives
• Experience working in startup environments or within new business incubation teams
• Familiarity with CRM, booking tools, or event-specific platforms

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