Senior Associate, Mid-Funnel Marketing Strategy- Hybrid (McLean, Richmond, or NYC)

At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

The Team

The Business Cards & Payments (BC&P) organization is committed to fueling the courageous entrepreneurial spirit that's at the heart of America's business owners. We offer financial products and services for small business owners through corporate clients, with the goal to pave the path for them to do more business. We’ve built an organization that is focused on listening to and learning from the millions of customers we serve to make sure our products, services, and experiences work as hard as they do.

The BC&P Mid-Funnel Marketing team is a group of passionate, entrepreneurial strategists focused on communicating the value of Capital One’s Small Business products and services to prospective and existing customers

The Role

This marketing role will be responsible for activating on our owned and earned strategies in order to support our broader GEO (generative engine optimization) initiatives. This includes working closely with our Enterprise Brand partners to build organic social marketing plans, structure influencer campaigns, and develop a consistent brand voice across multiple platforms. This person will partner closely with cross-functional teams across brand and product marketing, acquisitions and performance marketing, research, and other stakeholders to activate marketing in unique and memorable ways.

Key Responsibilities:

• Become a subject matter expert on the role Organic Social plays in Capital One Businesses broader GEO objectives and how we can improve our position in AI search engines.
• Identify opportunities to create break-through marketing assets and content, managing the entire process from ideation to creative briefing and production with internal and external creative partners.
• Work with agencies to how, why and where we show up on key platforms such as Youtube, Reddit, Meta and more.
• Uphold our Capital One Business ton of voice by sharing consistent and compelling stories about our business brand across multiple channels.
• Partner with our Enterprise Brand partners, SEO/Content strategy team, and Paid Mid-Funnel team to fuel integrated marketing campaigns,
• Work closely with internal creative teams and external agencies to bring business intent to life via marketing creative. Facilitate the end-to-end creative development and execution of marketing materials.
• Serve as the touchpoint within marketing to ensure an integrated experience for our customer, business, and brand for initiatives such as content marketing, integrated digital and social engagement, loyalty and advocacy, and customer intelligence.

The Ideal Candidate:

Here’s what you’ll need to be successful:

• Thrives on collaboration, the opportunity to build in white space and the drive for results.
• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
• Ability to self-direct and seamlessly switch between strategic and tactical initiatives regularly
• Succinct, focused written and verbal communication skills
• Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations.
• Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
• Collaboration & Influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
• Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.
• Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
• Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.

Basic Qualifications:

• Bachelor’s Degree or military experience
• At least 2 years of marketing or marketing strategy experience

Preferred Qualifications:

• Masters Degree in Marketing, Business or Communications
• 3+ years of Marketing experience or marketing strategy experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing

Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing

New York, NY: $105,300 - $120,100 for Sr. Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).