Director communications

Description

This role is responsible for generating advocacy for the Aveda brand through key partnerships with global brand advocates, Aveda Artists and strategic partners. Through implementation of the Artist spotlight program and amplification via @avedaartists, they will maximize the creation and amplification of Artist Generated Content (AGC) to leverage Aveda's 50,000+ global Artists as micro?influencers.

Each Aveda employee will practice an individual commitment to sustainability and environmental responsibility in the workplace. We aim to steer society in a more sustainable direction for our benefit and the benefit of generations to come.

KEY ROLES & RESPONSIBILITIES

• Create global influencer strategy to cascade to regional partners and provide recommendations on engagement, optimization and measurement.

• Establish relationships with key influencer partners (Advocates, Artists) on behalf of the Aveda brand.

• Provide direction and support to Regions and Affiliates in the creation and curation of local brand and AGC content for the Professional Engagement Platform.

• Maximize the creation and amplification of Artist Generated Content (AGC) through traditional media pitching, trend reports and partnerships.

• Engage Aveda Artists across all touchpoints (social, digital, print, eventing etc.) to generate advocacy and create a strong Artist community.

• Partner with education to facilitate the Aveda Artist Spotlight program to provide ongoing Artist Generated Content (AGC) for use on Aveda owned social media channels to engage both Artists and Guests with professional tips, techniques and images.

• Create, curate and execute content for the Professional Engagement Platform Lead the recommendations for Artist communications strategies around marketing programs, messaging and campaigns, working closely with other team members to engage Aveda Artists globally.

• Research and stay abreast of trends in consumer behavior, internet & social media behaviors and share knowledge with team.

• Lead project planning meetings with the education, North America and social media teams.

• Work closely with Regions and Affiliates to ensure successful execution of global campaigns that inform and engage artists, ensuring that any cross?promotional efforts are on?brand, strategic and managed properly.

• Partner with the Education/Show Team to maximize real time content creation at live events (i.e. Congress, Fashion Week, NAHA etc.).

Qualifications

• Minimum Education level: Bachelor's Degree

• Minimum Years of Experience: 8 years of digital and social marketing and public relations experience

• Travel Time: 10 %

• Required Language Proficiency: English

• Digital fluency in the beauty and/or fashion landscape

• Excellent project management, organizational and follow?up skills

• Self?starter with the ability to work independently and cross?functionally

• Knowledge and understanding of the salon industry and trade publications is a plus

• Must be creative, resourceful, and collaborative

• Strong writing and effective communication skills

• Acute understanding of and passion for social media, including social selling

• Understanding of how to create content that draws an audience and starts a conversation

• Must demonstrate a deep understanding of visually engaging content

• Knowledge and experience optimizing content for social media

• A passion for beauty, fashion, and sustainability

• Thrives in an entrepreneurial environment

• Authentic alignment with the Aveda Mission

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].