Senior Director, Ad Sales Brand Marketing, Entertainment

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

FOX has an exciting opportunity for a Senior Director, Ad Sales Brand Marketing, FOX Entertainment. In this new role, the Senior Director, Ad Sales Brand Marketing will partner with key stakeholders to lead the development and execution of go-to-market strategies and materials that increase visibility with agencies and clients and drive demand in the digital and linear advertising marketplace for FOX Entertainment. The Senior Director, Ad Sales Brand Marketing will report to the VP of Ad Sales Brand Marketing and will manage a Senior Coordinator.

A SNAPSHOT OF YOUR RESPONSIBILITIES:

• Sales Collateral and Materials:

  • Utilize strong storytelling skills to conceptualize and develop breakthrough marketing materials that bring to life the unique selling proposition of FOX Entertainment’s digital and linear properties including but not limited to sales presentations, trade website/online media kit, sizzle videos, one-sheets, client mailers, trade media campaigns and email blasts

  • Collaborate with Partnerships and Portfolio Marketing, Research, and Sales teams to enhance proposals and presentations with audience insights and positioning

  • Partner with various internal teams (Sales, Consumer Marketing, Branded Content, Programming, Comms, Research, and Design) and external vendors to develop and bring Brand and Portfolio messaging to market

  • Support new programming, product announcements and acquisitions, conceptualize trade-facing go-to-market messaging, positioning and communications plan to drive awareness and consideration

  • Partner with creative teams and agencies on copy, design, and video assets; oversees and applies brand positioning and visual identity system, ensuring consistency in positioning and branding throughout all internal and externally facing materials

• Client Experience & Trade Marketing:

  • Oversee development and strategy of compelling campaigns and activations to demonstrate and deliver strategic priorities and brand propositions

  • Conceptualize immersive and one-of-a-kind experiences that help build sales relationships and positions the team as best-in-class in the marketplace

  • Support tentpole trade events and Ad Sales programmed events with stakeholder management, messaging, collateral, talent briefings, panel programming and branding

  • Establish cadence of metrics reporting and analysis to inform future content strategy; maintain trade marketing website, eblasts and sales materials, and trade media campaigns— including project management, asset management (copy, key art, videos) and keeping content current

  • Work with internal stakeholders to identity thought-leadership opportunities and deliver priority messaging to the marketplace as well as internally; strategically align opportunities where show talent can represent the brand in the marketpl ace when possible

• Internal Communication/Facilitation:

  • Develop and execute the communications plan and positioning to be leveraged in trade-facing touchpoints

  • Support daily communication with internal and external parties, including Sales, Ad Sales Marketing, Programming and Network Leadership, Branded Content, Research, Production, Consumer Marketing, Finance, Legal, Vendors, Clients, and Agencies

  • Establish systems and best practices to structure, manage, and maintain an organized library of cloud-based sales materials

• Management:

  • Act as point of contact for Sales Enablement requests; Prioritize and oversee brand marketing projects; Manage communication plan timelines, workflow, and report team progress to VP

  • Effectively lead, manage, and mentor the Senior Coordinator

  • Work closely with VP and HR to develop and coordinate internal training plan for direct report

WHAT YOU WILL NEED:

• Minimum 12-15 years of experience at an agency, media company, sales organization where the individual was responsible for presentation, creative and promotion development

• Experience in television, digital, new media, events and project management and an interest in pop culture and entertainment

• Deep understanding of the Digital and Digital TV ecosystem and experience with Branded Content, Programmatic, Streaming, OTT/CTV strategies

• Knowledge of relevant linear and digital syndicated and custom research tools i.e., Comscore, Nielsen, etc. and their application to the sales process; Ability to effectively synthesize data, glean insights and organize information to create a strong sales story/distinct positioning

• Excellent oral, written, proofreading and presentation skills; excellent comprehension and ability to communicate clearly, concisely, and effectively

• Strong understanding of media ad sales process, marketing strategy, media buying and planning functions, digital platforms, and ad formats; Familiarity with Programming, Talent and Media Relations processes a plus

• Thorough knowledge and proven experience working with Microsoft Office (Word, Excel, and PowerPoint, etc.)

• Willingness to travel and work overtime, and on weekends with short notice

NICE TO HAVE:

• Bachelor’s degree

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