VP, Consumer Health (Communications)

Job DescriptionOur global agency client is seeking a VP, Consumer Health to join their team. This is an amazing opportunity for someone who has a strong background in storytelling, earned media strategy, media relations and influencer marketing.This is a full time position that requires being onsite in an NYC office 2x a week.VP, Consumer Health Responsibilities:- Lead the development and execution of brand narratives across multiple consumer health clients, translating health insights into culturally relevant, consumer-first stories.- Partner with internal teams (creative, strategy, influencer, digital) to ensure storytelling is consistent and impactful across all brand touchpoints.- Provide high-level writing support and creative oversight across campaigns, press materials, executive messaging, and brand manifestos.- Build and maintain top-tier media relationships across health, consumer, & lifestyle categories.- Oversee and support the development of media strategy, angles, pitching efforts, and interview preparation.- Serve as a senior client advisor on brand communications- Collaborate with influencer and social leads to ensure a seamless connection between influencer messaging and brand storytelling.- Identify opportunities to layer storytelling across paid and earned strategies to maximize reach and relevance.- Participate in new business development efforts, RFPs, and proactive pitch initiatives, crafting communication plans and narratives that set us apart.- Serve as an internal and external thought leader on brand storytelling, communications, and narrative strategy in the consumer health space.- Author regular thought leadership content, POVs, and trend reports tailored to consumer health, wellness, and lifestyle verticals.VP, Consumer Health Requirements:- 10+ years of experience in brand communications, integrated storytelling, or strategic comms - with experience in consumer health, wellness, or CPG brands.- Deep understanding of the media landscape, earned-first strategy, and how to translate science-backed innovation into consumer relevance.- Proven leadership in crafting high-impact narratives that live across PR, social, influencer, executive, and owned content channels.- Strong relationships across health, consumer, and lifestyle media.- Passionate about the health and wellness category with a pulse on emerging trends, cultural moments, and audience mindsets.- Exceptional communicator and writer with the ability to guide clients and internal teams with clarity and conviction.- Experience collaborating cross-functionally with creatives, strategists, influencers, and senior leadership.- Entrepreneurial, collaborative, and energized by building new capabilities and offerings from the ground up.- Adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus; proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the dataAdvertised Compensation & BenefitsIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsThis client offer comprehensive medical, dental, and vision coverage, 401(k) with company match, health savings and flexible spending accounts, life and disability insurance, mental health and wellbeing programs, family support (including fertility and adoption assistance), backup care, and additional perks like legal services, identity protection, and student loan support. Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: [email protected]**Please do NOT change the email subject line in any way. Y