Specialist II, Basketball Brand Marketing, NYC

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?

The annual base salary for this position ranges from $71,100.00 in our lowest geographic market to $140,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here .

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

WHO YOU’LL WORK WITH

As Specialist II Men’s Brand Marketing, NYC, you will be a part of the NYC Brand Marketing Team, reporting directly to the Men’s Brand Director, NYC. This position will work fluidly across the men’s marketing brand team, as well as with key stakeholders in the NYC Brand Marketing organization. Moreover, the individual will build strong relationships with key partners across functions and fields of play.

WHO WE ARE LOOKING FOR

We are looking for a talented brand marketeer with a deep passion for sport and youth culture, and an ability to uncover stories that will inspire the next generation to move. A marketeer with prior brand marketing experience keen to leverage that passion to reimagine the future of sport and make athletes’ dreams real. A positive and proactive individual that thrives in a fast-paced environment, demonstrating innovative thinking, a growth mindset and unwavering commitment to executional excellence. They partner closely with teammates across marketing functions to develop and execute marketing plans tailored to specific audiences, platforms and moments.

A nuanced expertise of basketball culture, and the intersection of sport, streetwear, and energy is a requirement. The ability to work in ambiguity, see the big picture, and collaborate positively with a large group of partners is key.

WHAT YOU WILL WORK ON

This is a fully agile brand marketing role. This will ensure that in an ever-changing landscape, and with priorities that focus more deeply on one particular area of the Brand & Business, that we always have enough resource to ensure pinnacle execution of our most key projects. This role will span across the priority fields of plays, working on key city-based projects, or to drive the amplification of a Geo-led concept map story, or even potentially in more close partnership with the Geo Consumer Construct team based in WHQ.

Key duties that are associated with this role include:

• Partnership cultivation: Identify people & organizations that best align to our brand values and can best bring our individual Consumer Field of Play strategies to life. Then manage these relationships in a robust yet sustainable fashion
• Campaign Support: Support the amplification of key Concept Map stories through on-the-ground executions. This can include but is not limited to pinnacle Nike brand executions but also come through our wholesale marketplace in the form of on-the-ground partner marketing executions.
• Consumer Insights: continuously gather and apply consumer insights, helping us better serve our consumer in Germany. Feeding back these insights to EMEA/Global in order to help refine our longer-term strategy
• As needed, potentially stretching into other marketing functional areas within the Central marketing team, including Energy, the Nike Sport Marketplace, or Operations & Planning

WHAT YOU BRING

• 1-3 years of relevant experience in marketing, ideally brand management
• Bachelor’s degree in Marketing , Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
• Passion for sport, fashion, creativity and a deep understanding of its athletes and communities, their motivations and challenges
• Campaign Management: Hands-on experience supporting marketing campaign from planning through to executions delivering on clear objective and KPI’s.
• Executional Excellence & Attention to Detail: Focus on delivering efficient and timely results, while maintaining a high standard of quality.
• Adaptability: Skills demonstrating the ability to manage multiple projects simultaneously and being able to adjust quickly to changing business needs and feedback in a dynamic environment.
• Consumer Insight & Activation: Have a deep understanding of our key consumer in NYC and having the proven ability to gather and apply consumer insights to boost seasonal brand plans.
• Innovation & Growth Mindset: a continuous learner who explores new marketing approaches, testing and improving engagement and overall campaign success.
• Embody Nike D&I values and Maxims (guiding principles), always.
• A pro-active and structured team player in a fast-moving environment
• Love for problem-solving.
• NYC Landscape: Preferred NYC knowledge and understanding of the NYC & the basketball landscape from grassroots to Pros

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form .

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.