Developer Relations
About Sent
Sent is a unified messaging API that intelligently routes messages across SMS, WhatsApp, iMessage, and more. Our Intelligent Routing Model detects channel availability and preference to maximize reach while cutting messaging costs by up to 90% vs. traditional solutions.
Backed by Bessemer Venture Partners, Companyon Ventures, and UIF, we recently raised a $5.1M seed round and are scaling the platform for the next generation of business messaging.
The Opportunity
This is Sent's first dedicated DevRel hire, a true builder role. You'll define how developers discover, integrate, and advocate for Sent, from first message to production-grade multi-channel systems.
You will:
Create developer-facing assets: SDKs, samples, reference apps, workshops, launch content, and community touchpoints
Turn developer pain into product and documentation improvements
Reduce support load by making the common path obvious
Build a repeatable adoption engine: content + community + product feedback loops
Ideal for someone who ships code, teaches clearly, builds developer trust, and collaborates tightly with engineering and product.
What You'll Own
Onboarding ("Hello World → Production") Fast time-to-first-message, opinionated quickstarts for key use cases (OTP, transactional, support, marketing), and production readiness guidance (deliverability, compliance, retries, webhooks, failure modes).
Developer-Facing Code SDKs, starter kits, sample apps, and migration guides. Realistic demos built like good open source. Golden paths for key stacks (Node/TypeScript, Python, Go).
Content + Community Consistent technical content (posts, guides, videos, talks). Public presence where developers ask questions. Selective events strategy: conferences, workshops, partner moments.
Product Feedback Loop Voice-of-developer channel into Product/Engineering. Launch enablement (release notes, migration guidance). Clear metrics: activation, support deflection, SDK adoption, developer satisfaction.
Roadmap
First 30 days: Learn Sent's API and core use cases. Audit docs, SDKs, and support tickets to identify top friction points. Ship at least one meaningful onboarding improvement. Define baseline metrics.
By 90 days: Launch golden-path quickstarts for 2–3 priority stacks. Establish consistent content cadence. Build a support-deflection loop (canonical answers, troubleshooting guides). Create a developer feedback pipeline into Product/Engineering.
By 180 days: Maintain trusted, versioned SDKs and starter kits. Build a recognizable Sent developer presence. Show measurable improvement in activation and support metrics. Propose a plan for scaling DevRel.
What We're Looking For
Must-haves
Strong engineering ability; you ship production-quality code and maintainable examples
Deep understanding of APIs, webhooks, async workflows, and integration patterns
Proven ability to explain complex systems simply through writing, speaking, or teaching
High output and consistency, you ship on a cadence
Empathy for developers: you identify what's confusing, missing, or blocking progress
Cross-functional collaboration skills
Nice-to-haves
Experience in developer advocacy, solutions engineering, or developer experience
Familiarity with CPaaS/messaging ecosystems (Twilio, MessageBird, SendGrid, Sinch, Vonage, Infobip)
Conference speaking or workshop experience
Public body of work (GitHub, blog, talks)
Qualities we evaluate
Insight: Make technical concepts clear without dumbing them down
Tactics: Earn attention for launches without hype
Grit: Sustain the content and community grind
Empathy: Understand developers at each stage (evaluation → integration → production → scale)
Tech Stack
You'll build across the SDK/sample ecosystem. Comfort in at least one major backend ecosystem (TypeScript/Node, Python, Go) with ability to ramp on others. Familiarity with GitHub, CI, API testing, and basic frontend for demos.
Team
You'll work closely with Engineering (API design, SDKs, launches), Product (roadmap feedback, onboarding), Docs/Support (deflection, troubleshooting), and GTM (technical enablement). High-trust, high-ownership role.
Travel
Purposeful and selective: conferences, meetups, workshops, partner events. We'll align on what drives real adoption.
Interview Process
Intro call: background, motivations, how you work
Technical screen: integration thinking, hands-on comfort
Content or demo exercise: written guide, sample repo review, or demo outline - scoped reasonably
Cross-functional interviews: Engineering, Product/Marketing, Docs/Support
Presentation: 20–25 min on a technical topic you know well + Q&A
References
Compensation & Benefits
Base: $150,000–$200,000
Equity: Meaningful ownership
Healthcare: Medical, dental, vision (fully covered)
401(k): 100% match up to 4%
Unlimited PTO
Growth budget: Courses, conferences, learning resources
NYC office: Daily meals, unlimited snacks
Equipment: MacBook Pro + Apple Studio Display
Fitness: Wellhub Gold or Equinox membership
Sent, Inc. is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team and encourage candidates of all backgrounds to apply.
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