Social Media Specialist - New York, 10019

Social Media Specialist - New York, 10019, United States of America

Who we ARE:

As a division of UMG, Verve Label Group is comprised of some of the greatest label partner imprints in jazz, classical, indie-pop, and beyond including Verve Records, impulse!, Verve Forecast, Decca Records US, Deutsche Grammophon, and more. VLG is home to a diverse roster of artists including multi-GRAMMY® winner Jon Batiste, 2023 GRAMMY® Best New Artist Samara Joy, as well as Kurt Vile, Sarah Kinsley, Aron!, Andrea Bocelli, Madison Cunningham, and many more. VLG is also home to iconic legacy artists such as Ella Fitzgerald, Nina Simone, Louis Armstrong, Billie Holiday, and more.

Verve Label Group is seeking a Social Media Specialist. This individual will serve as a team member across a diverse roster of artists. They will oversee and be responsible for short-form social media content and creator strategies.

How you’ll CREATE:

• Ideate, script, film, and edit short-form content optimized for TikTok, Instagram Reels, and YouTube Shorts.

• Stay on top of trending audio, formats, and cultural moments to quickly create reactive content.

• Manage the end-to-end short-form content pipeline from brainstorming to publishing.

• Collaborate with internal teams to align content with brand storytelling and campaign goals.

• Work closely with artists and management teams to understand and articulate creative vision across social content.

• Research, identify, and pitch innovative influencer and creator marketing opportunities.

• Build and maintain relationships with creators, ensuring authentic partnerships and collaborations.

• Track and analyze content performance, providing insights to inform creative strategy.

• Experiment with new creative formats, editing techniques, and platform tools to drive engagement.

• Maintain a strong understanding of digital culture, memes, and evolving online communities.

• Maintain deep knowledge of social media platforms – from mainstream (TikTok, Instagram, YouTube, Facebook) to niche/community lead spaces (Reddit, Discord, Pinterest, X/Twitter, Snapchat, etc.)

• Ensure content feels platform-native, relevant, and competitive in today’s digital landscape.

Bring your VIBE:

• 2-3 years of proven experience creating and editing short-from video (portfolio or social media links are required.)

• Experience in forming strategic marketing partnerships with influencers, visual creators, and brands.

• Creative thinker with the ability to quickly adapt ideas into content that resonates with diverse audiences.

• Strategic marketer who is driven by innovation and understands how to communicate effectively and measure results.

• Analytical mindset with the ability to interpret performance metrics and pivot strategies as needed.

• Skilled in video editing tools (CapCut, Premiere pro, Final Cut, or similar) and basic design (Canva/Adobe Suite.)

• Copywriting skills with a sharp sense of digital tone and trend fluency.

• Not afraid of a challenge or working with big personalities and multiple teams.

• Must be flexible and adaptable; no task is too small.

• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.

• Highly organized and proactive, with the ability to manage multiple projects on tight deadlines.