Enterprise marketing lead

Job DescriptionOur client, a major insurance company, is seeking an Enterprise Marketing Strategic Initiatives Lead to join their fully integrated in-house agency on a full time basis. This role is hybrid and will require you to be onsite in New York three days per week.The Enterprise Marketing Strategic Initiatives Lead will work closely with the Head of Integrated Marketing to oversee the roadmap for campaigns, strategize and lead strategic initiatives responsible for both strategic and tactical / channel focused initiatives to drive measurable impact. Key prior experience will include to speaking to your contributions and results of:- Strategic initiatives, marketing strategy, marketing operations, leading marketing programs, and guiding MarTech roadmaps inclusive of emerging AI capabilities Key Responsibilities:- Introducing modern marketing approaches that unlock opportunities, keep team ahead of industry trends and drive smarter outcomes; identifying and introducing AI solutions and technologies that enhance the team efficiencies and other innovations for scalable levers- Managing monthly and annual budget planning, partnering with finance and budget owners, overseeing the governance of tools and platforms used by the in-house agency, including vendor contracts, and performance tracking- Developing and designing executive-level presentations that translate marketing strategy and performance into compelling narratives- Supporting executive-level reporting and strategic deliverables such as quarterly scorecards and marketing updates- Identifying opportunities to streamline tech and data infrastructure to reduce cost and improve performance insight deliveryQualifications:- Bachelor's degree (Marketing, Business Administration or Communications preferred)- 8+ years of experience in marketing strategy, strategic initiatives, and/or MarTech in roles with complex, cross functional environments- Experience within insurance, healthcare, or financial services industries preferred- Experience designing high impact executive presentations- Experience integrating external market insights to guide strategic planning and performance optimization- Proven ability to translate marketing vision into actionable strategies with experience driving cross function initiatives tied to performance, budget and technology- Strong collaborative partner able to successfully work in a matrix organization. Strong ability to plan and manage numerous processes and projects simultaneouslyIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:Email your resume in Word to:[email protected] Please do NOT change the email subject line in any way. You must keep the JobID: : JS47-1874317 -- in the email subject line for your application to be considered. *Jennifer Scott - Lead RecruiterFor Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This job was first posted by Creative Circle on 08/14/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.Creative Circle is an Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual or