Principle, Market Strategy, AdTech Services

DESCRIPTION We are seeking a Principle, Market Strategy to join our Ad Tech Services team as an individual contributor, reporting directly to the Global Leader of Ad Tech Services. This role will drive strategic initiatives that optimize customer success, develop tools and mechanisms to deliver and coordinate customer specific Go-To-Market motions, and scale our operations to support Amazon DSP's rapid growth across enterprise customers and agencies worldwide.


Key job responsibilities
Go-To-Market Planning & Execution

• Define and expand operational excellence across service delivery, aligning tool and product innovation with go-to-market motions
• Partner with cross-functional teams (Product, Engineering, Analytics, Sales, Finance, Marketing, Legal, BI) to define and improve processes and tools that better serve customers as we bring ad product innovations to market
• Utilize deep knowledge of core business objectives and Amazons Ad and Marketing technology stack. You apply this knowledge to invent, evolve, improve and simplify strategies (when appropriate).
• Assess risk, drive clarity, and foster shared understanding by diving deep on proposed solutions and/or strategies to ensure customer success at the point of delivery
• Operate with complete independence to lead planning and develop mechanisms in areas where the long-term strategy has not yet been defined
• Aggregate and synthesize key insights from multiple sources to define strategy, develop new opportunities, and drive alignment

Servicing Strategy & Revenue Activation

• Build the tools and partnerships that develop the trader facing go-to-market strategy; identifying variant need by customers segment; determining messages that compellingly reflect the product’s value proposition; and planning for the distribution of this messaging at point of service
• Develop customer expertise frameworks and enablement programs that drive trader self-sufficiency, sophistication and product adoption, accelerating enterprise product adoption and pipeline growth
• Develop best-in-class planning frameworks and strategy best practices for enterprise trading desks and agency partners
• Drive servicing innovation to position Amazon DSP as the preferred programmatic platform for advertisers
• Align end-to-end servicing execution for Programmatic Solutions Consulting team to Global Ad Services strategy, ensuring the seamless integration of the servicing strategy at point of delivery

Cross-Functional Leadership & Executive Influence

• Proactively drive business and senior leader reviews, up to VP, aligning teams toward coherent and effective business and to-to-market strategies.
• Impact product adoption in-market via the development of appropriate roll out milestones and schedules, ensure timely and successful delivery of feature roll outs
• Influence organizational priorities, internal and external business owners, and business and/or technology direction. You manage cross-functional communication to ensure all stakeholders are informed and needs aligned.
• Act as a thought leader within Amazon Ads, driving best-in-class servicing vision and value proposition across Amazon’s programmatic properties. Advocate for customer needs and simplifying and propagating feedback to inform product and services design

Analytics, Operations & Performance Optimization

• Drive organizational changes to enable teams to remove dependencies and/or eliminate inefficiencies to accelerate our speed of delivery, increase scale and impact for our customers.
• Create, optimize, and drive adoption of the critical mechanisms necessary to ensure your strategy will be successful in the long-term (with and without your involvement).
• Design and implement servicing processes, templates, and tools to drive consistency, transparency and impact across customer engagements
• Analyze and interpret data to identify improvement areas, root causes, and formulate strategic recommendations, collaborating to develop reporting solutions that track operational efficiency and customer success

About the team

• Here at Amazon Ads, we embrace our differences. We are committed to furthering our culture of inclusion. We have 13 employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
• Our team puts a high value on work-life balance. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfilment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
• Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.

BASIC QUALIFICATIONS

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.


Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, CA, Culver City - 170,000.00 - 230,000.00 USD annually
USA, IL, Chicago - 170,000.00 - 230,000.00 USD annually
USA, NY, New York - 187,000.00 - 252,900.00 USD annually