Marketing Manager, Grand Central Publishing

SUMMARY:

Grand Central Publishing, a division of Hachette Book Group, seeks a Marketing Manager to join our team.

This role will have the opportunity to lead title marketing campaigns, with a specific focus on frontlist fiction (mystery/suspense, book club fiction, romantasy, literary fiction) and nonfiction (memoir, history, science, music, politics). Reporting to the Director of Marketing, this is an exciting opportunity for an engaged, detail-oriented, and enthusiastic marketer to join a collaborative team.

This is a NYC based role. HBG's current hybrid model is 3 days in-office, 2 days working from home. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales
• Develop social media and influencer strategies for individual titles as well as author brands designed to drive engagement and increase readership
• Work closely with publishing, editorial, sales, publicity and the larger marketing department to implement cohesive promotions and communicate updates and takeaways
• Communicate directly with authors and agents from pre-publication through on-sale.
• Actively participates in internal meetings, as well as be able to lead meetings with authors, agents, and other internal stakeholders.
• Maintain awareness of the adult book market and publishing industry and suggest new ways to connect titles to consumer, influencers, and booksellers
• Contribute to the imprint social media, website, and newsletter channels as needed

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• BA, BS degree
• A passion for: reading, initiative, innovation, collaboration, and curiosity
• 4-6 years experience in marketing with proven ability to create strong, integrated campaigns including paid media and social media strategies
• Interest in commercial fiction and nonfiction across a broad range of categories
• Ability to set and meet goals under an established budget
• Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
• Fluency in key marketing concepts and tools including email, social media marketing, influencer partnerships, and search engine marketing and optimization.
• Experience presenting in front of large groups including internal meetings and with outside partners
• Excellent written and verbal communication skills
• Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment

The compensation for this position is $65,000-$75,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.


As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.


Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 2 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.