Director of Product Management - Consumer Marketplace (MoneyLion)

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

Gen is hiring a Director of Product Management to lead strategy and execution across MoneyLion’s Consumer Marketplace — spanning mobile, web, and owned-and-operated (O&O) surfaces — and to help scale cross-brand Marketplace experiences across Gen’s broader portfolio (Norton, Avast, LifeLock, and others).

This is a senior leadership role with full strategic ownership of the Consumer Marketplace. You will drive revenue growth, expand our core financial product verticals, evolve personalization and marketplace intelligence systems, and shape how Marketplace is distributed across first-party and enterprise surfaces. Initially you will operate as a hands-on strategic leader; as you ramp, you will grow and lead a team of PMs across Marketplace workstreams.

You will be a key partner to Engineering (NY + KL), Analytics, Design, PMM, Lifecycle Marketing, and the Enterprise Engine organization, and you will shape the Marketplace AI agenda over the next several years.

MoneyLion, now part of Gen, is a leading financial marketplace and consumer finance platform. We power millions of consumer financial decisions — from credit cards and personal loans to banking and investing — through our mobile, web, and enterprise-distributed Marketplace surfaces. Our Consumer Marketplace team builds the personalization, marketplace, and experience systems that connect consumers with the right financial product at the right moment, and scales those systems across Gen’s broader family of brands.

• Own the end-to-end strategy and multi-quarter roadmap for MoneyLion’s Consumer Marketplace across mobile, web, and O&O surfaces.
• Drive expansion of core financial product verticals (credit cards, loans, banking, investing, insurance, adjacent fintech categories) and scale them across Gen’s O&O brands.
• Lead Marketplace revenue strategy, and the separation between 3P Trade Desk and
• Set direction for personalization, marketplace intelligence, Found Money, and cross-surface content/experience strategy.
• Define and execute the Marketplace AI strategy — personalization, ranking, recommendation, experimentation, and AI-assisted product operations.
• Shape platform architecture and investment decisions in partnership with Engineering leadership, Data & Analytics, and Design.
• Lead cross-functional alignment across PMM, Lifecycle Marketing, Engineering, Analytics, and the Enterprise Engine organization.
• Partner with enterprise distribution teams to scale Marketplace surfaces into Gen’s broader customer base (LifeLock, Norton, Avast).
• Build and grow a team of Product Managers over time — hiring, leveling, coaching, and setting PM craft standards across the org.
• Represent Marketplace strategy to executive leadership and influence company-wide priorities, including AI-first initiatives.
• Define and track KPIs across revenue, engagement, retention, and conversion; drive decisions through rigorous data and experimentation.

• Proven track record owning revenue-critical product areas with meaningful P&L influence (tens of millions in annual revenue or more).
• Deep experience in marketplace dynamics, personalization, acquisition funnels, and conversion optimization.
• Strong technical fluency (APIs, backend systems, event pipelines, experimentation frameworks, data architecture).
• Experience defining and executing an AI strategy for consumer product surfaces (personalization, recommendation, LLM-powered experiences, AI-assisted operations).
• Comfortable partnering with Engineering Directors, Data Science leadership, and Design leadership on multi-quarter platform decisions.
• Strong analytical abilities; SQL proficiency preferred.
• Demonstrated ability to scale PM teams — hiring, mentoring, and setting standards for PM craft.
• Exceptional communication, influencing, and executive-level stakeholder management skills.

• Senior leader who operates with high autonomy and a strong bias for action; comfortable being the most experienced PM in the room and owning outcomes end-to-end.
• Player-coach orientation — willing to be hands-on now, with the discipline to build and lead a team as scope grows.
• Strategic and pragmatic — able to move between long-term Marketplace architecture and week-by-week execution detail.
• Scrappy and relentlessly customer-driven, with a track record of driving clarity through ambiguity.
• Sees AI as a core teammate — leverages it to move faster and multiply team leverage.

Location: New York, NY (Onsite 4 days per week)

The annual base salary for this position is expected to be between $270,000 and $310,000. Base salary is one component of Gen’s total compensation package, which includes annual discretionary bonus eligibility, equity, 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried roles. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

After you submit your application, you can expect the following steps in the recruitment process:

• Recruiter / TA Call


• Hiring Manager Interview


• Cross-Functional Panel (Product, Engineering, Analytics, Design)


• Executive / Leadership Interview


• Offer