Global CRM Marketing Associate

About the Role

At Uber, we're reimagining the way the world moves. From how you get home from work, to how you eat meals, or how you move huge shipments of anything, the work we do is shaping the future of mobility and changing the way people live. To get there, we're looking for pro-active marketers to tackle some of the most challenging problems of our time.

This is a unique opportunity to be part of Uber's Global CRM team. In this role, you will have the opportunity to work on a growing team that’s responsible for delivering communications and making an impact every day for a new area of Uber Eats: Grocery & Retail.

As a Global CRM Marketing Associate for Uber Eats and this emerging Grocery & Retail business, you will be responsible for the strategy and execution for incentive and promo-focused communications to hundreds of millions of Uber consumers globally, and via owned, digital channels.

You will work closely with various partners to ensure we deliver the right message, to the right audience, and at the right time. You will work with regional and global stakeholders to create campaigns at scale. You will also drive experimentation and be responsible for reporting the results of your campaigns to stakeholders and leadership.

What You’ll Do

1. Responsible for developing and executing end-to-end global CRM strategies focused on the acquisition and growth of our early eater lifecycle
2. Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer acquisition across multiple products from cross-sell to improving funnel performance
3. Manage creation and execution of promo campaigns that deliver against business goals for assigned work flows
4. Develop best in class learning agendas from experimentation planning and development to scaling the learning
5. Establish, report on, and improve KPIs for all campaigns / communications
6. Act as a key partner to the business as the voice of the customer and CRM best practices expert
7. Collaborate with regional marketing, data science, product, marketing, market research & marketing analytics teams to understand consumer segmentation / behavior & identify consumer insights and business opportunities to leverage in lifecycle marketing i.e. DS models
8. Work with our deployment, content and creative teams to design and launch complex automated campaigns using our internal and external tools
9. Work closely with market research & insights teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing
10. Play-booking and documentation, keeping in mind that the learnings from today will pave the way for growth in the region and other markets around the world
11. Partner with our product, operations, communications, and business development teams to ensure communications are on-brand and impactful

Basic Qualifications

1. Minimum of 3+ years proven experience in lifecycle marketing, customer communications, or customer engagement.
2. A bachelor's degree or equivalent

Preferred Qualifications

1. Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution.
2. Strong measurement and analysis skills.
3. A fervent curiosity about technical solutions and how a tech stack can empower CRM.
4. Experience with A/B testing, messaging, and post-campaign analysis.
5. Experience with incentivized and engagement focused campaigns.
6. Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities.
7. A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
8. Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions.

For New York, NY-based roles: The base salary range for this role is USD$104,000 per year - USD$115,500 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form .

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.