Paid Media Manager

Company: Humanz

Employment Type: Full-Time

Location: New York City, U.S.

Salary: 60-90k

About Humanz

Humanz is a leading startup in the creator economy space, transforming how brands and influencers collaborate worldwide.

Humanz operates alongside Ubiquitous, a leading influencer marketing agency the company acquired. Together, we combine advanced AI-driven technology with high-impact paid media and creator marketing- enabling brands to scale campaigns with precision and measurable performance.

Our fast-growing U.S. team manages all partnerships across the North American market.

Role Overview

We are seeking a results-driven Paid Media Manager to own and optimize Meta and TikTok campaign execution across our client portfolio, with additional responsibility for Google Display, Video, and PPC campaigns. This is a hands-on management role — you will build, launch, and actively optimize campaigns while serving as the analytical performance partner to our Client Management team. The ideal candidate is equally comfortable in Ads Manager and in a client-facing conversation, translating campaign data into clear recommendations that drive measurable outcomes.

Key Responsibilities

• Own day-to-day campaign management across Meta (Facebook/Instagram) and TikTok Ads, including campaign builds, audience targeting, budget pacing, and ongoing optimization
• Manage Google Display, Video, and PPC campaigns with a focus on performance efficiency and brand safety
• Monitor KPIs, pacing, and performance benchmarks daily — proactively flagging issues and making real-time adjustments
• Conduct in-depth analysis of media performance data across all channels to identify trends, optimization opportunities, and audience insights
• Deliver actionable recommendations grounded in quantitative analysis and content performance signals
• Extract and compile campaign performance reports from advertising platforms and internal systems
• Build clear, concise reports and dashboards tailored to client needs and business objectives
• Partner closely with the Client Management team to align paid media performance with strategic campaign goals
• Support influencer whitelisting and creator-boosted paid amplification in collaboration with the influencer team
• Stay current on platform updates, algorithm changes, and emerging ad formats across Meta, TikTok, and Google

Requirements

• 2+ years of hands-on paid media management experience, with proven campaign execution on Meta and TikTok (agency or brand side)
• Direct experience managing Google Ads campaigns including Display, YouTube/Video, and Search/PPC
• Strong analytical skills with the ability to interpret large data sets and translate findings into actionable insights
• Advanced proficiency in Excel or Google Sheets; experience with BI or reporting platforms a plus
• Familiarity with campaign optimization strategies including A/B testing, audience segmentation, and bid management
• Excellent written and verbal communication skills; comfortable presenting to clients
• High attention to detail and accuracy in a fast-paced, multi-account environment
• Experience supporting Client Success or Account Management teams preferred
• Exposure to influencer marketing, creator whitelisting, or paid amplification of UGC is a strong plus