Media Relations Specialist

Brilliant PR & Marketing, one of the most respected and rapidly growing agencies focused on family-oriented brands, seeks a Full-time Media Relations Specialist to help support the agency’s growing, award-winning earned influencer, media and brand campaign team.

Who We Are:

Brilliant is a fully integrated agency offering PR, Influencer, Social Media, Paid Media, Events & Activations and Affiliate Marketing. We are a unique agency made up of nearly 30 team members with big brand and big agency experience, looking for a place where they can stand out and make an impact. We are a fully remote company enabling us to recruit top talent across the country without geographic barriers. Brilliant is proud to be one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food. We equip our team the resources they need to get their work done without having to sit in a cubicle or stuffy office.

What We’re Looking For:

Our Dream Team Member:

• 2-3 years of experience supporting earned media campaigns for CPG brands, with a proven track record of success.
• Existing relationships with consumer editors and outlets
• Willing to meet and network with NYC-based media
• Regularly engaged with social media platforms, with a mid-level understanding of TikTok, Instagram, Facebook, and YouTube.
• Highly attuned to pop culture and emerging industry trends.
• Knowing how to leverage affiliate programs via pitching
• Experience with affiliate marketing via platforms such as Impact, LTK and Levanta is not required but is considered a bonus.
• Naturally curious, passionate and collaborative.

What You’ll Do:

EARNED MEDIA

• Media Databases: Pull and manage up-to-date press lists.
• Creative Storytelling: Drafts and distributes timely and relevant pitch content to secure high-impact editorial coverage for clients.
• Media Mailers and Product Seeding: Identify opportunities to get products in the hands of editorial gatekeepers for reviews and incremental coverage opportunities.
• Tracking and Reporting: Monitor for client coverage and support with regular program/project recaps.
• Awards: Supports the team on Editorial award submissions
• Creative Ideation: Participate and input into team brainstorms. Take detailed notes and organize ideas for senior leadership.

ACCOUNT MANAGEMENT

• Project Management: Help manage project timelines, deliverables, and deadlines. Coordinate with internal teams to ensure project completion.
• Client Communication: Assist in developing meeting agendas, taking call notes and sending call recaps. Respond to client inquiries as appropriate and send proactive email updates on projects.
• Research: Conduct research on industry trends, competitors, and media outlets.

Benefits Eligible For:

• Unlimited PTO
• Paid time off between Christmas and New Year's
• Fabulous Fridays - work day ends at 2 pm between Memorial Day and Labor Day and 3 pm for the remainder of the year
• 401K with a 3% company match
• Medical, dental, and vision coverage
• Medical and Dependent Care FSA
• Life Insurance
• Long Term Disability

Salary Range: $48,000 - $58,000