Senior Manager, Site Testing & Optimization

Job Description

Job Description

Company Description

OUR STORY:

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE:

We are passionate about  high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a  disruptive approach to unleash it. We  dream big and don’t settle for the status quo. We  sweat the details . We never accept less than 110%to  help each other deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now,  what’s next . Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value  humility and a  team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

We’re looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program and elevate the prospective member journey on Equinox.com. This is a hands-on role for someone who is a self-starter, has a customer-first mindset, and lives and breathes experimentation. You notice what's broken or underperforming before anyone tells you, you have a point of view on what moves users and why, and you don't wait to be told what to test next.

You will focus on improving lead and new membership sales conversion by analyzing user behavior, reducing barriers, running A/B and multivariate tests, and optimizing key actions. You understand how prospective members discover, evaluate, and commit, and you use experimentation to streamline their path to joining.

What You’ll Do

• Own the end-to-end experimentation roadmap for Equinox.com, focused on driving high-intent leads and new membership sales through friction reduction and journey optimization
• Manage the full lifecycle of the experimentation program, from hypothesis design and build to analysis, readouts, and scaling winning experience
• Develop test hypotheses grounded in behavioral insights, member motivations, and digital experience expectations
• Build experiments directly within the testing platform, partnering with Design, Product, and Engineering when tests require extended UX or technical support
• Work closely with Creative and Brand to develop and test content that drives clarity, motivation, and conversion throughout the membership journey online
• Design experiments for speed, accuracy, and impact, including defining sample sizes, location and success criteria to enable us to test, learn, and iterate quickly
• Monitor live experiments, flag issues early, and make sound calls when tests have reached statistical significance
• Deliver clear, compelling experiment readouts that translate results into actionable recommendations for stakeholders
• Develop and maintain a testing knowledge hub that gives the broader organization visibility into what’s running, what’s won, and what’s been learned

• 6+ years of eCommerce, Product, or CRO experimentation experience, with deep hands-on expertise in Optimizely or a comparable testing platform
• Proven ability to design and build tests yourself; you know your testing platform inside and out, including audience setup, traffic allocation, goal configuration, and QA
• Strong HTML and CSS skills; working knowledge of JavaScript
• Proficiency in Adobe Analytics, GA4, or a comparable analytics platform
• Highly data driven, with the ability to spot patterns, interpret behavioral signals, and make confident calls without being dependent on a data team
• A track record of running high-velocity testing programs
• Strong communication skills, with the ability to present results and make recommendations with clarity and conviction
• A genuine passion for customer behavior, eliminating friction and elevating the overall user experience

Pay Transparency: Min $135k - $145k

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

• This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.