Marketing Operations & Strategy Lead

About DoorLoop

 DoorLoop is property management software built for speed and the smart choice for people who take growth seriously. With offices in Miami, New York City, and Tel Aviv, we’re a global company helping property owners and managers move faster, scale smarter, and get real support, real fast.

We’re proudly People First. That’s why we’re a Certified Great Place to Work, recognized by Forbes as one of America’s Best Startup Employers in both 2024 and 2025, and earn top ratings on Glassdoor.

Mission

DoorLoop is hiring a strategic and process-driven Marketing Operations & Strategy Lead to optimize our demand engine, drive marketing-sourced pipeline, and operationalize full-funnel performance. In this role, you will own campaign execution systems, marketing technology governance, lead and lifecycle frameworks, and enable cross-functional alignment, acting as the connective tissue between marketing, sales, and operations to ensure scalable growth infrastructure and reporting. As the MarTech leader, you will be the force that ensures our tools, data, and processes scale with the business to fuel predictable revenue growth.

Responsibilities

• Design, build, and document scalable campaign operations infrastructure in HubSpot, enabling fast and consistent execution of integrated demand generation, ABM, and lifecycle campaigns.
• Own the marketing tech stack end-to-end — including HubSpot, Salesforce, Webflow, PostHog, and Google Analytics — ensuring seamless data flow, optimal usage, and long-term scalability.
• Own and optimize lead management frameworks—developing lead scoring models, routing logic, segmentation strategies, and lifecycle stage definitions—in close collaboration with Sales and RevOps.
• Drive database health and hygiene by enforcing de-duplication, compliance, enrichment, and segmentation standards across systems of record.
• Build and maintain attribution models and funnel performance dashboards, delivering visibility into campaign ROI, marketing-sourced pipeline, and revenue impact across buyer journeys.
• Drive Account-Based Marketing (ABM) initiatives and execute cross-channel campaigns by managing target account lists, building structured multi-touch nurture flows, and deploying scalable infrastructure for field marketing and event execution.
• Enable cross-functional alignment and go-to-market operations through shared KPIs, reporting, and process standardization with Sales, Product Marketing, and Customer Success.
• Contribute to strategic planning and growth initiatives by analyzing marketing performance, modeling impact scenarios, and supporting campaign forecasting and planning cycles.

• Unlimited paid time off: take unlimited personal, sick, and vacation days.
• 401(k): plan for retirement with 4% matching and instant vesting.
• Medical, dental, and vision insurance: we offer full medical coverage for employees through United Healthcare and full dental and vision coverage through Guardian, with 25% coverage for dependents across all plans.
• Life insurance: $100,000 policy fully covered by DoorLoop.
• Disability insurance: short- and long-term disability insurance fully covered by DoorLoop.
• Paid parental leave: paid maternity and paternity leave for birth and adoption.
• Monthly stipend: a dedicated budget for work-related expenses.
• Best-in-class equipment: Get a company laptop and all the top-tier tools to set you up for success.

The compensation range for this position is $130,000 to $160,000. This range reflects the total on-target earnings (OTE), which includes both base salary and eligibility for a performance-based bonus. The final offer within this range will depend on the candidate’s experience and qualifications. This compensation is in line with market data and the company’s internal compensation practices for roles based in New York City.

REQUIREMENTS

• 5+ years of experience in marketing operations, growth operations, or demand generation at a high-growth SaaS company.
• Expertise in HubSpot and Salesforce, with strong proficiency in campaign automation, lifecycle orchestration, reporting/dashboard creation, and multi-touch attribution modeling.
• Deep understanding of lead scoring, routing, and lifecycle management — including MQL/SQL conversion processes and SLAs.
• Experience managing and integrating marketing tech stacks, including tools like Webflow, PostHog, and Google Analytics.
• Proven success maintaining high-quality marketing databases and driving scalable, compliant data processes.
• Strong analytical skills with a track record of delivering actionable insights through attribution modeling and funnel analysis.
• Excellent collaboration skills with the ability to influence cross-functional stakeholders across Marketing, Sales, and Product.
• Strong attention to detail and high quality standards across campaign operations and data integrity.

Preferred Soft Skills:

• Builder mindset: scrappy, solutions-oriented, and able to scale processes with limited resources.
• Clear communicator with the ability to translate complexity into clarity across technical and non-technical teams.
• High ownership mentality, comfort working in ambiguity, and bias toward structured problem solving.
• Strategic thinker who connects day-to-day execution with long-term revenue growth.