Athleta Senior Manager, Influencer Marketing

About Athleta

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About the Role

The Senior Manager, Influencer Marketing is a key role on the brand marketing team, responsible for designing and executing Athleta's influencer marketing strategy. As an internal expert, the Senior Manager will spearhead the seasonal planning and daily execution of influencer campaigns, stay at the forefront of social and influencer trends, and track results to uncover opportunities. Collaborating closely with the organic social and broader marketing teams, the Senior Manager will ensure our influencer programming aligns with brand objectives and furthers the brand's strategic vision.

What You'll Do

• Develop comprehensive influencer strategies and campaigns for seasonal launches, brand campaigns, ongoing engagement, and brand initiatives, drive brand awareness, foster engagement and loyalty.
• Partner closely with our influencer agency-of-record, serving as the primary point of contact across all campaigns end-to-end.
• Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Athleta influencer community.
• Manage product seeding efforts to actively engage and expand our creator community.
• Establish clear KPIs and benchmarks for all programming, regularly reporting on outcomes and analyzing performance.
• Contribute to the management of Creator IQ and Tribe Dynamics, tracking monthly performance and scaling both short- and long-term objectives.
• Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans.
• Integrate paid media strategies into influencer campaigns to boost visibility and achieve measurable results, working with cross-functional teams to enhance overall performance.
• Remain up to date on trending content, conversations, news, cultural events and emerging social formats.

Who You Are

• 8+ years marketing experience with 5+ years experience in social and influencermarketing.
• 3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors.
• Experience working with / managing agencies and internal partners.
• Extensive experience managing and implementing influencer marketing strategies, building relationships, and developing partnerships with key influencers.
• Strong analytical abilities, with a track record of reporting and optimizingperformance metrics.
• Proficient in managing departmental budgets efficiently.
• Eager to learn and thrive in a complex, matrixed organization with a proven trackrecord of working cross-functionally to drive change.
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions.
• Entrepreneurial spirit with the ability to work through ambiguity, transformenterprise-wide ways of working, and infuse strategic thinking across levels.
• Extensive knowledge of social media platforms and influencer marketing trends.
• Must be able to prioritize and handle several projects at the same time in a fastpaced environment while adhering to shifting deadlines to support business needs/social trends.

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $149,900 - $194,900 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.