Director of Sales

Wilson Daniels Wilson Daniels
New York, NY

Job Description:

WHO IS WILSON DANIELS WHOLESALE?
Wilson Daniels Wholesale is a family-owned distributor in New York, New Jersey and Connecticut, representing the world’s preeminent wines since 2015. We offer a portfolio of terroir-focused wines that are singular expressions of each unique region and spotlight our producers’ traditions and heritage alongside their distinctive wines. Headquartered in New York City, the company’s offices and in-house tasting room boast views of the Empire State Building in Manhattan’s historic, architecturally rich Flatiron District.

COME WORK WITH US
At Wilson Daniels, we’re leaders and educators in luxury wine. Working together to set the highest standards for quality, integrity and excellence, our passionate team of professionals is wholly immersed in every aspect of the fine wine world. We value family, heritage, and wines of distinction. Come and join the world-class Wilson Daniels Portfolio!

We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.

ABOUT THE JOB
Wilson Daniels Wholesale is seeking a Director of Sales in New York City to provide leadership and direction to achieve established goals and sales objectives for the New York City Division. This position will be result oriented, focusing on sales goals and initiatives, profitability, marketing, and growing brand positions in the marketplace.

ESSENTIAL FUNCTIONS/THE DAY-TO-DAY
Actively engage in NY City wine market, working closely with sales team members to grow distribution and sales activity with restaurants and retailers
Development and execution of sales incentive programs.
Establish measurable and achievable objectives compatible with company and winery priorities.
Identify distribution gaps and develop a strategy to resolve challenges.
Direct the execution of the business plan to achieve financial objectives for assigned market and customer channel.
Recruit, attract, develop and maintain talented sales representatives within the organization
Train all personnel in accordance with the company programs and procedures.
Provide leadership, guidance and support needed to attain the commitment and motivation of all assigned personnel.
Conduct meetings as needed to effectively communicate objectives, programs, strategies, policies and procedures to assigned personnel.
Ensure that assigned personnel adhere to the federal, state and local laws and regulations governing the sales of alcoholic beverage products.
Remain active daily in field activities and appointments.
Ensure that all sales territories provide the account coverage and service frequency levels consistent with potential sales volume and reasonable customer requirements.
Provide specific and current information on market, sales results and/or problems.
Maintain reliable, up-to-date sales performance records.
Maintain and develop positive business relationships with retailers and restaurants, including providing them with requested information.
This position is required to serve as information resources for, and conduits between, the field and Senior Management.

*This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.

AM I THE RIGHT FIT?
Not everyone can be a Director of Sales. To be seriously considered for the role here is what you’ll bring:

Education & Experience:
A college degree is highly-preferred
1 to 2+ years work experience in the restaurant/retail sector
5+ years work experience in sales/sales management pertaining to wine
Proficient knowledge of all major wine-producing regions & grapes, including WD’s competitor set
Prior experience must enable the individual to immediately leverage existing client relationships and supplier connections to drive both short-term revenue and long-term business growth
Skills:
Establish working relationships with key accounts in given territory.
Ability to make smart business decisions to increase sales, profitability and market shares.
Proven track record of successful selling.
Excellent communication, negotiation, analytical and objection handling skills.
At least some knowledge of romance languages, conversational preferred.
Persuasive public speaking and presentation skills and the ability to close deals.
Possess drive, motivation and acute attention to detail in ensuring all sales opportunities are captured and explored.

Physical requirements:
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
*The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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Posted 2026-07-06

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