Associate manager

The mission ( of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

About the Role

The New York Times is adding a Paid Search Associate Manager to join our new In-House Paid Acquisition team to drive growth across Google Ads, Microsoft Ads and emerging search formats. You will be responsible for our keyword portfolio, implementing advanced automation, and driving incremental subscription revenue growth through world-class paid search performance.

You will oversee the end-to-end search campaigns - from execution and optimization to platform development - ensuring our campaigns create impact at scale. As the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization, while pushing our program forward through new features and best practices. You will use your expertise to help accelerate turnaround times, streamlining operations, and maximizing results across all paid search channels.

You will be based at our headquarters in New York, NY in this hybrid role with a requirement of 3 days in the office weekly.

Responsibilities:

• You will lead end-to-end paid search campaign strategy, and optimization

• Manage keyword research, account structure, ad copy testing, and bidding strategies

• You will leverage automation, scripts, and bulk editing to scale efficiently

• You will develop testing roadmaps to improve performance outcomes copy, bidding, placements

• Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)

• Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities

• Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis

• Demonstrate support and understanding of our value of journalistic independence ( and a commitment to our mission to seek the truth and help people understand the world.

• You will report to the Manager, Paid Search lead within the Paid acquisition team that works on projects in service of enterprise subscription growth.

• You will report to the Manager leading Paid Social within the Paid acquisition team.

Basic Qualifications:

• 4+ years of experience managing paid search campaigns at scale (agency or in-house)

• 2+ years' experience in performance marketing and analysis

• Google Ads or Microsoft Ads certifications is preferred

• 2+ years' experience in keyword strategy, bidding, and automation

• 2+ years' experience following project management best practices to deliver error free campaigns & reaching ROAS, CPA, or CPI goals

REQ-018820

The annual base pay range for this role is between:

$85,000 - $100,000 USD

The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

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