Senior Manager, Influencer Marketing & Partnerships, MAC na
- Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking; Manages relationships with influencers across macro to micro tiers on all social media platforms; Manages relationship with key agency partners
- Drives PR/ comms strategy for US region, ensuring consistency in secured media presence
- Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
- Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods
- Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region
- Leads briefing of agency partners
- Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of record
- Executes influencer and product seeding campaigns in accordance with agreed upon strategy
- Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts (ie interviews, master classes, etc.)
- Cascades launch/execution updates (ie content live links, award seal wins, etc.) with NA & global marketing teams, ensuring visibility of NA lead executions
- Execution of Inclusion and Diversity efforts of NA including influencer talent, earned media, brand partnerships
- Defines primary and secondary KPI's for all campaigns/executions
- Partners with agencies to curate wrap reporting for initiatives
- Deploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholders
- Leverage learnings to influence go forward strategic plans across all pillars of communications
- Manage NA Influencer/PR/ investment & accompanying tracking documents
- Curate budget roll ups outlining various views (Year over year, quarter over quarter, etc. views)
- 5 7 years of Influencer Marketing experience required
- Deep knowledge of Beauty Influencer space required
- Deep knowledge of Influencer reporting tools, preferably Tribe Dynamics
- 5 7 years of PR experience preferred but not required
- Digital Marketing/Advertising experience preferred but not required
- Strong Presentation Skills
- Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
- Strong MS Excel and Powerpoint skills
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