Programmatic Media Coordinator

Job Summary:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. 

At Disney, we‘ re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities:

• Learn and assist in applying Disney+’s display, video, and audio strategies to drive subscriber acquisition, conversion & efficiency

• Own various essential tasks including budget management and reconciliation, media ad trafficking, tracking, and reporting

• Support team in development and evaluation of publisher RFPs, while effectively utilizing media research tools and resources to create strong media plan recommendations

• Maintain media plan documentation, insertion orders, contact lists, post-launch proof of placement decks, etc. from the beginning through the end of the campaign lifecycle

• Executes Quality Assurance (QA) of ad tracking functionality and creative units to identify and solve any issues

• Track partner performance daily to ensure campaign effectiveness, holding partners accountable for achieving KPIs

• Responsible for compiling updates on partner capabilities and offerings through vendor contact and disseminating to the rest of the team

• Monitor trends, tools, opportunities and applications in both the digital media ecosystem and in the streaming industry, and apply knowledge accordingly

• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:

• 1+ year of professional work experience or internship; Digital Media Marketing internship experience preferred

• Ideal candidate will have some experience with direct response campaigns

• Hands on experience with Google Marketing Platform suite ( i.e. DV360, CM, etc.) preferred

• Skilled in all Microsoft Office Products, specifically Excel

• Flexibility & ability to work in a fast paced and dynamic environment

• A strong communicator with a can-do, positive attitude and a strong desire to get things done

• Sense of humor and desire to have fun!

Preferred Qualifications:

• Media agency internship experience

• Global/international media buying experience

The hiring range for this position based in New York is $55,800.00 to $74,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered