Traffic manager

Description

The role will encompass driving and managing our retailer ecommerce relationships ensuring each account maximises sales target through innovation, brand exposure, and a strong trade/promotional calendar. You will be working with stakeholders analysing brand performance and identifying opportunities to launch new initiatives and improve online shopping experience across retailers and pure play websites.

You will be an expert in your field, leading and inspiring the Online Team to drive best in class customer experience. You will deliver cohesive online strategy.

WHAT THIS ROLE DOES

Trading

• Define and drive the strategy and deliver sales across online retailer.com and pure play sites.

• Work collaboratively with wider brand team to forecast and re?phase sales estimates for each online retailer.

• Compile regular reports and analysis of Brand performance across retailers and pure players to maintain a pulse on the business and identify trends and opportunities.

• Manage forecasting gift quantities & strategy per retailer.com, including online exclusives.

• Work with wider brand team on sampling programmes for recruitment & retention initiatives.

• Coordinate the online retailer excess stock usage plans and work collaboratively with demand planning and inventory teams to secure incremental activations.

• Contribute to post campaign analysis decks for all key launches, and peak trading periods in order to fully understand performance and key insights to form action for future activities. Share findings with wider teams and in weekly online trade meetings.

Planning & Collaboration

• Meet with National Accounts & Marketing Teams on a weekly basis to develop, maintain and feedback on strategy for all retailers.

• Lead weekly status calls and monthly planning meetings with retailers to ensure alignment and on?time execution of key initiatives to drive towards joint sales targets.

• Work with marketing teams to ensure 360 brand approach to all activations online and in store.

• Build robust marketing strategies for each retailer sites, develop new programs and content plans in order to deliver sales targets. Own the retailer.com P&L and investment planning.

• Monitor retailer.com business to achieve weekly sales targets, tracking individual accounts monthly sales goals and securing best initiatives as need to meet sales targets.

• Oversee the creation and execution of all promotional activities and merchandising strategy.

• Partner with retailers to gain detailed insight on onsite retailer.com analytics including click through, traffic, sales & ROI

• Lead development of new online content, in collaboration with brand site and marketing teams.

• Provide on?going guidance and support with strategic program development and tactical execution to maximise retailer.com and pure play sales for the brand.

• Conduct daily site?walks for key retail partners, raising issues where necessary

• Manage the day to day relationship with online retailers and pure plays, liaising on sales performance, stock requirements, site updates and content sign offs.

• Monitor competitor activity.

• Manage retailer.com and pure players strategy meetings and post strategy meetings actions & follow ups.

• Managed the launch of new Retailer.com Distribution in partnership with Online Director building launch plans.

Team Management

• Lead and inspire the Brand Online Team.

• Coach direct reports.

• Lead by example and cultivate a supportive and engaging working environment.

Qualifications

• Strong relationship building skills.

• Detail oriented, ability to multi?task.

• Ability to prioritise and manage multiple projects simultaneously in a fast?paced environment.

• Proficient in Outlook, Excel and PowerPoint.

• Understanding of digital marketing.

• Understanding of ecommerce best practise, website metrics, data analysis, and reporting tools.

• Ability to influence and build brand partnerships.

• Leadership skills.

• Analytical skills.

• Organised and project management skills.

• Excellent communicator and ability to build strong cross?functional relationships.

• Results orientated and strong work ethic.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].