Senior Specialist, Social Marketing

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Job Description

Senior Social Marketing Specialist builds and manages thriving, online communities in support of The WNET Group’s media properties and institutional initiatives.

Responsibilities include but are not limited to :

• Write custom copy for each social platform that is on brand and within each brand’s voice (primarily Facebook, Instagram, and X, TikTok, YouTube and LinkedIn);

• Manage social communities across platforms and conducting regular social listening;

• Managed station social calendars beyond programming to include station priorities, untethered content, and themes;

• Maintain daily content calendars and scheduling daily content with social marketing specialist;

• Establish campaign KPIs for individual brands and social platforms;

• Collect and analyzing data to report on the success of all posts and communities; implementing public messages based on The WNET Group emergency communication guidelines;

• Collaborate closely with all stakeholders, including station managers, development teams, WNET Digital Studios, marketing and production staff on creation and execution of social campaigns;

• Coordinate cross departmental/station-wide tentpole initiatives; identifying opportunities for live experiences across platforms and supporting planning and production;

• Additional duties, as assigned.

Qualifications :

• Minimum of four (4) years of experience working in social media marketing for a brand;

• Strong copywriting skills, as well as the ability to communicate a message in brand tone and voice;

• Proficiency with Facebook Creator Studio, Twitter Media Studio, Salesforce Social Studio, Hootsuite, and other third-party publishing and social listening tools;

• Ability to analyze both quantitative and qualitative data, and how to optimize content based on findings;

• Ability to identify appropriate video and static social assets that forward the mission of The WNET Group.

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

The WNET Group

825 Eighth Avenue

New York, NY 10019-7435

It is the policy of WNET not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any classification protected by law.

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $ 62,000.00 - $70,000.00 . Internal equity considerations will be reviewed before making a final offer.