Digital Web Product Manager

City Of New York
New York, NY

Job Description

NYC Department of Finance (DOF) is responsible for administering the tax revenue laws of the city fairly, efficiently, and transparently to instill public confidence and encourage compliance while providing exceptional customer service.

The Finance Information Technology (FIT) Division designs, builds, and supports all facets of DOF’s computer systems, including hardware, software, applications, infrastructure, telephone, and data security. FIT delivers and administers tax-related payment programs for the City of New York by providing the information technology solutions needed to achieve its mission of collecting revenue while ensuring an efficient and improved customer experience. FIT is also responsible for the systems and websites which enable citywide payments, land records, property assessment, parking adjudications, customer service, and the Sheriff’s public safety work.

FIT has an exceptional, career-defining opportunity for a Digital Web Product Manager. The successful candidate will oversee the high profile rebuild and subsequent maintenance of the DOF public website and its micro-sites to create a human-centered, mobile-friendly, accessible experience for all New Yorkers. The DOF website is one of the busiest municipal websites in the country, serving more than 700,000 users monthly and offering up 2.8 million monthly page views. It currently encompasses a lot of information and the rebuild is intended to make its services more findable through redesigning every page, streamlining the content, and aligning the service flow based on customer behavior.


The Digital Web Product Manager's responsibilities will include, but not be limited to, the following:


-Lead the design, development, and optimization of web page design and content using HTML, CSS, Bootstrap, Figma, and JavaScript.
-Develop the strategy and serve as the lead on content management migration from legacy CMS to Adobe Experience Manager (AEM).
-Meet with senior leaders to communicate how our digital sites are delivering against business goals and secure top-level support for future initiatives.
-Oversee and coordinate the governance, intake, and implementation of all new product requests and enhancements for the web team to ensure DOF’s operational needs are met throughout the website design, development, and delivery process.
-Own and drive delivery of the web team's product roadmap, inspiring impassioned engagement with team goals in service to the agency's mission and customers.
-Collaborate with our business, legal, and editorial stakeholders to create up to date, engaging, customer-centered content that aligns with DOF mission and site strategy.
-Oversee and maintain new build and content creation which aligns with the City's new design system and digital language standards.
-Ensure that DOF’s main site and all its micro-sites are mobile-friendly, meet the highest standards of UX, and align fully with the City's ADA compliance standards for Local Law 26.
-Manage the daily operation of DOF public site, working closely with team members and business staff to resolve issues and updates in a timely manner with quality, consistency, and clear stakeholder communications.
-Provide agency-wide guidance, governance, consulting and support for all websites.
-Extract insights from website performance data to re-prioritize services, identify and resolve any design, content, or technical issues, and improve website performance.
-Audit all websites routinely to ensure accuracy of content and site health, proactively finding and fixing any issues found using different browsers and on different device types.
-Conduct user research of all page mockups to ensure that content and design are relevant and responsive to our customers’ needs.

Additional Information:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

IT PROJECT SPECIALIST - 06797

Qualifications

1. A baccalaureate degree from an accredited college and four years of satisfactory full-time experience related to the area(s) required by the particular position; or,
2. Education and/or experience which is equivalent to "1" above.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Posted 2025-08-20

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