Business Analyst

Affinity Group
Buffalo, NY

Business Analyst

Buffalo, NY


The Affinity Group is seeking a top-notch Business Analyst to maximize our advertising and sales strategy. This position must be based in our Buffalo, NY offices. We offer flexibility for occasional work from home.

Salary range: $60,000- $75,000 annually.

Who We Are:

Great Place to Work Certified | Your Bridge to Success | Why Our People Love Affinity Group

Affinity Group is one of the fastest-growing food sales and marketing agencies, with a national presence throughout North America. We represent some of the most recognizable and well-regarded food brands in the industry.

Supported by the corporate sales support team, you’ll be part of a team that drives brand awareness and increases market demand for our clients. Affinity Group brings decades of expertise and a consultative system that is tailored for a localized approach.

About the Role

The Affinity Group Corporate Business Analyst is responsible for providing analytic support/assistance to the development and/or enhancement of business planning; creating KPI’s, client scorecards, maintaining tracking systems and tools for the Affinity Group team and clients. Additionally, this position will assist with the administration and coordination of sales and other related functions.

What You’ll Do
  • Support National sales team by collecting & conducting information analysis for the markets
  • Analyze and monitor business performance for Clients, Customers, Brands and Products
  • Provide volume data for Customer presentations (business reviews)
  • Manage Distributor’s monthly volume reports and analysis with team
  • Assist in the preparation and update of sales team tools, KPI’s and scorecards
  • Foster a collaborative environment by keeping an efficient cross-functional communications
  • Assist/support marketing activities
  • Create PowerPoint presentations for sales teams to present to customers
The role might be right for you if you have:
  • Bachelor’s degree
  • Candidate must have proven analytical skills and computer proficiency
  • Advanced proficiency with Excel (VLOOKUP and Pivot tables)
  • Power BI and PowerPoint proficiency (this is a must have)
  • Ability to analyze and interpret data to identify opportunities, provides sales insights and make predictive recommendations.
  • Strategic Problem Solver: You proactively call out problems, while also providing recommendations and solutions with a positive attitude
  • Able to organize and prioritize many different tasks across multiple shareholders. Must be comfortable operating in a deadline-driven environment.
  • Ability to learn and adapt to new software systems
  • A positive, professional, and proactive attitude.
  • Professionally presents themselves to customers.
  • Impeccable honesty, integrity, and reliability (time and attendance).
  • Strong written and oral communication skills.
What to expect:
  • Must be able to pass a comprehensive background screen
  • Must have reliable transportation to and from work
  • Typical work week: Mon thru Fri (8 A.M. to 5 P.M.) in office
  • We offer flexibility for occasional work from home.
  • No travel, except for on rare occasions for a continuing education or training class
How We Make Room for You
  • Health & Wellness: Medical, vision, and dental insurance plans
  • Company life insurance, supplemental insurance, and short/long term benefits
  • 401(k) Retirement plan
  • Paid Time Off & Company Holidays


The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
All employment is decided on the basis of qualifications, merit, and business need.

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Posted 2026-04-24

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