Senior Manager, Integrated Insights and Strategy

This job is with Pfizer, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Pfizer is seeking a Senior Manager of Integrated Insights and Strategy (IIS) that will join a brand-aligned team of internal consultants and brand strategists that partner with senior commercial leaders, as well as internal GCA (Global Commercial Analytics) COEs, to maximize business value and enable executional excellence.

Reporting to the IIS Dermatology Team Lead, this person will be responsible for designing and executing best-in-class primary market research to represent the "voice of the customer" in support of the strategic recommendations of the team. This person will be accountable for a >$1M market research budget and be responsible for proactively identifying business questions, creating learning plans to address those questions, designing and managing multiple simultaneous research initiatives, and delivering clear and actionable insights-based recommendations.

As a member of the IIS team in the larger Global Commercial Analytics (GCA) organization at Pfizer, you will work with a team that is an important source of intellectual insight on commercial brand strategy, framing business problems in a way that the business can then execute to drive impact and unlock value. Specifically, IIS is responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change. IIS harnesses insights from multiple sources across GCA, leading day-to-day problem solving, team management, and business partner management. IIS leverages their deep functional knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while managing and developing strategic relationships and ensuring the highest quality work, and inspiring, leading and developing new IIS colleagues.

The ideal candidate is someone with a proven track record of high-value brand consultancy, responsible for framing, designing & executing primary market research solutions for challenging business situations. They will have an in-depth knowledge of multiple research methodologies, with a keen understanding of output and quality/timely insight derivation. Their team orientation and collaborative approach, along with their outstanding listening skills and ability to manage through influence, will enable their exceptional intellectual and analytical curiosity to shine. Their sophisticated executive demeanor and comfort functioning with brand leaders along with their excellent presentation skills, including strong verbal and writing capabilities, will drive their success. As will their ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization.

Brand Strategy

• Provide strategic thought partnership to US and Global commercial teams to drive insights-based decisions.
• Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics, using primary market research.
• Design and execute innovative market research studies, serving as voice of the customer for the brand strategy team.
• Develop and execute creation of in-house knowledge base to drive patient and HCP insights.
  
  

Promotional Performance and Execution Insights

• Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand's marketing campaign.
• Recommend campaign improvement and corrective actions.
• Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
  
  

Collaboration With Other Analytics Teams

• Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
  
  

Basic Qualifications

• BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
• 6+ years in consulting, market research, or market analytics
• Defined involvement in helping frame, design & execute solutions for challenging business situations
• In-depth knowledge of multiple innovative research methodologies in the context of the pharmaceutical industry with a keen understanding of output and quality/timely insight derivation
• Proven track record of being an indispensable thought partner to brand leaders and influencing without authority
• Team-orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
• Exceptional intellectual and analytical curiosity, a creative visionary who can foster innovation
• Sophisticated executive demeanor, comfortable functioning at high levelsof organizations; excellent presentation skills, including strong verbal and writing capabilities
• Ability to work collaboratively in a matrixed environment and to influence and drive change
• Ability to communicate complex ideas effectively - both verbally and in writing
  
  

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Work Location Assignment: Hybrid

Other Job Details

• Last day to apply: November 19, 2025
  
  

The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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Marketing and Market Research