Assistant Manager, Makeup And Fragrance Category Marketing, Estee Lauder na
- Assist with new product launch forecasting and reporting, collaborating with Demand Planning, Finance, and Commercial teams.
- Track category, brand, and competitive performance trends; prepare insights and recommendations for the Manager and Director.
- Support assortment strategy, seasonal planning, and reporting deliverables.
- Prepare weekly reporting and recaps of launches and campaigns to help optimize future planning.
- Support the end-to-end go-to-market planning process for launches, hero accelerations, and seasonal campaigns across retail, DTC, and specialty channels.
- Manage launch allocations and tracking, coordinating closely with cross-functional teams on seeding, gifting, and in store needs.
- Manage assigned workstreams such as photo shoot briefings, visual merchandising requests, sampling programs, and retailer-specific activations.
- Help track and summarize cultural and category trends to inform innovative go-to-market strategies.
- Partner with cross-functional teams to gather inputs and prepare briefing documents, timelines, and recaps.
- Ensure brand identity and prestige positioning are consistently reflected across touchpoints.
- Lead Visual Merchandising assortment, seasonal briefings and updates, in concert with Director.
- Assist in leveraging consumer insights to refine marketing strategies, with a focus on acquisition, retention, and loyalty.
- Provide support for national campaigns, consumer activations, and tentpole brand experiences.
- Collaborate with Sales, E-commerce, Creative, and Global Brand teams to support execution of joint business plans and campaigns.
- Coordinate with internal teams and external partners to maintain alignment and ensure flawless execution.
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 3 years relevant experience in marketing; prestige or luxury beauty experience strongly preferred.
- Exposure to 360° marketing planning, launch execution, and retail activations.
- Strong organizational, analytical, and communication skills.
- Passion for beauty, makeup, and cultural trends, with knowledge of key digital and social platforms (TikTok, IG, etc.).
- Proficiency in PowerPoint and Excel required.
- Collaborative team player with a proactive mindset and strong attention to detail.
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