Social Media Coordinator/Content Creator
- Pay Rate: $38-43 based on experience
- Produce short-form video content independently — from concepting and filming to editing and publishing.
- 2Understand what performs across both organic social and paid Meta creative — balancing strong aesthetics with content that drives engagement and conversion.
- 3Maintain brand standards — bringing strong visual judgment and a clear understanding of brand aesthetic while working closely with our Art Director.
- Concept, shoot, edit, and publish short-form content across Instagram, TikTok, Pinterest, and emerging platforms.
- Own the social content calendar, identifying opportunities around product launches, campaigns, customer stories, and cultural moments.
- Capture content at photoshoots, events, team gatherings, and day-to-day brand moments.
- Write engaging, on-brand captions and social copy.
- Collaborate closely with the Art Director to ensure content aligns with the visual standards and creative direction of the brand.
- Support and eventually own creator and UGC partnerships, including sourcing creators, developing briefs, reviewing content, and identifying top-performing creative.
- Manage day-to-day engagement across social channels, including comments, DMs, and tagged content.
- Build relationships with customers, creators, and brand advocates.
- Monitor content performance and identify opportunities for improvement.
- Apply learnings from paid social creative to organic content strategy, and vice versa.
- Stay current on platform trends, content formats, and emerging opportunities for growth.
- 2-4 years of experience in social media, preferably in DTC, fashion, or lifestyle brands
- Strong portfolio demonstrating short-form video content creation and storytelling.
- Proven ability to independently concept, shoot, edit, and publish content.
- Strong understanding of Instagram, TikTok, and Meta creative best practices, including familiarity with paid social creative and what drives engagement and conversion.
- Excellent written communication and organizational skills.
- Able to attend photoshoots, events, and brand activities, with occasional evenings or weekends.
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