Email Marketing Specialist - Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube , Instagram , TikTok )

POSITION SUMMARY:

The Email Marketing Specialist will manage the day-to-day email building, testing (QA), reviewing and execution of campaigns in Salesforce Marketing Cloud. This position plays an essential part in the Email Execution Team by providing the technical execution necessary to operate marketing channels responsible for driving traffic and revenue to Tommy Hilfiger’s eCommerce and in-store business. We are looking for the Email Marketing Specialist to support all aspects of email execution as it relates to both promotional and life cycle marketing streams. This subject matter expert will take the lead on implementing A/B or multivariate testing, analyzing reporting, and providing actionable recommendations from learnings. The Email Marketing Specialist will be the primary contact for all email service provider inquiries and lead implementation of all template updates and redesigns. This role will be responsible for validating work flows, optimizing automated programs, and maintaining proper tracking across all email attribution channels.

PRIMARY RESPONSIBILITIES:

• Manage production of multiple email campaigns using Salesforce Marketing Cloud (SFMC).
  • Campaign coding using HTML/CSS/Ampscript
  • A/B or multivariate tests and campaign versioning
  • Dynamic and/or personalized module insertions
  • Email QA for content and rendering across email clients and mobile devices
  • Set up email creative for internal team QA and approval
  • Handle change requests quickly and efficiently
  • Schedule deployment and complete post-deployment checks

• Monitor technical issues relating to email delivery and advocate email best practices
• Troubleshoot ad-hoc issues that may arise due to segmentation, dynamic content, or data
• Responsible for the design and update of all Responsive Design/Mobile Friendly email templates, utilizing HTML/CSS/Ampscript code language to drive relevant content dependent on device
• Identify solutions for supporting complex email campaign requests using data, advanced scripting language, and other ESP capabilities
• Develop new data-driven campaigns, and personalization initiatives leveraging SFMC
• Partner and collaborate with members of the Email Execution team and operations agency to ensure knowledge sharing and process efficiencies
• Create and maintain audience segmentation files from the CDP

QUALIFICATIONS:

• 2+ years in email marketing, retail preferred
• Bachelor’s degree; preferred in areas of computer science, marketing or related technical field
• Experience implementing queries, automations, content and journeys in Salesforce Marketing Cloud required (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.)
• Salesforce Certification or a strong Trailhead history a big plus
• Experience optimizing HTML to display across leading browsers and email clients
• Strong written and verbal communication skills
• Knowledge of key email fundamentals: CAN-SPAM compliance, deliverability, spam complaint rate, etc.
• Meticulous attention to detail and strong organizational skills necessary
• Proficient in Microsoft Office products
• Basic understanding of Data Management Platforms
• Must be flexible to adapt to changing trends of business and projects
• Must be a self-starter with the ability to see the big picture in timeline and resource planning. Be adept at collaboratively working with varied personalities and cross-functional departments
• Have the ability to handle multiple tasks/projects within adherence to deadlines and budgets
• Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
• Ability to work in fluid environment with changing priorities required

#LI-LS2

#LI-Hybrid

The Company will not sponsor applicants to this position for work visas or any other work permits

Pay Range:$63,000---$85,200

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH .

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.