Senior Marketing Manager, Growth

Apply for position

Office: New York, NY

Department: Digital Marketing Generalist

Job Description

p]:text-b2 [&_ul]:my-3 [&_ol]:my-3 [&_ul]:list-none [&_ol]:pl-7 [&_ol]:pb-6 [&_li]:my-0 [&_li]:pb-1.5 [&_li:last-of-type]:pb-0 [&_li]:relative [&_li]:pl-6 [&_li]:before:absolute [&_li]:before:content-['—'] [&_li]:before:left-0 [&_li]:before:top-0">

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About The Role

The New York Times is looking for a data-driven growth marketer to join the Growth Marketing team. You will be part of the cross-functional group that meets subscription growth and revenue goals across our app ecosystem. Reporting to the Director of Growth Marketing, you will support important app conversion work across our product portfolio, including subscription growth, upgrades, and churn reduction efforts.

This is a hybrid role based in our New York City headquarters and you will report to the office in-person 3 or more days per week and can choose to work remotely the other days.

What You’ll Do

• Subscription Funnel Optimization: Partner with app (iOS & Android) product teams to optimize the in-app growth funnel, focusing on user activation, free-to-paid conversion, retention, and monetization.
• Experimentation: Design, implement and analyze A/B and multivariate tests across marketing and product touchpoints to drive measurable improvements in in-app conversion.
• Growth Marketing Strategy: Lead the end-to-end execution of acquisition and upsell efforts across marketing and in-app product surfaces.
• Cross-functional Leadership: Partner with Product, Media, Creative, and Analytics teams to define, monitor, and achieve key success metrics.
• Cultural Impact: Be an advocate for marketing's impact on business goals. Participate in our team's culture of training and cross-sharing best practices. Model the values and behaviors of The New York Times.
  
  

What You’ll Bring

• 7+ years experience in marketing, product marketing, or product management, including at least 4 years of insights-driven go-to-market experience.
• A proven track record in a subscription or freemium-based B2C mobile app environment. Must understand the nuances of in-app purchases and subscription models.
• Experience implementing and iterating on in-app surfaces, including onboarding flows, paywalls, and registration walls, that demonstrably improve conversion rates and key growth metrics.
• Strong analytical skills with the ability to monitor performance, analyze impact, and effectively communicate data-driven recommendations to stakeholders and senior leadership.
• Demonstrated experience writing and delivering creative and research briefs, giving constructive creative feedback and using data and insights to improve overall performance.
• Expert understanding of the mobile app ecosystem, including platform policies, competitive trends, and emerging technologies, with the ability to translate into new marketing opportunities.
• Proficient in product analytics and experimentation tools (e.g., StatSig) and ability to proactively identify areas within the marketing funnel and customer lifecycle where they can improve efficiency, effectiveness, and customer experience.
• Ability to operate both autonomously and collaboratively. You have experience identifying and initiating new opportunities. Demonstrate an impact-above-all mindset and ability to flex between high-level strategy and hands-on implementation.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
  
  

REQ-018306

The annual base pay range for this role is between:

$125,000—$136,000 USD

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For information about The New York Times' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at [email protected]. You can also file a report with the Federal Trade Commission or your state attorney general.

Apply for position