Brand Voice and Copy Lead
- Lead the refresh of Propel's voice & tone guidelines, creating a clear, modern, emotionally resonant voice grounded in our people-first strategy
- Own and train Propel's internal LLM on our refreshed voice guidelines
- Build tools, templates, and training that make the voice easy for cross-functional teams to adopt
- Own core creative copywriting across brand, marketing, growth, design, and product including ads, campaigns, scripts, landing pages, social content, and website copy
- Work closely with brand, product, growth, lifecycle, and CX to ensure cohesive storytelling across the funnel
- Shape ideas from 0→1, providing structure, clarity, and taste
- Edit and QA copy across teams to ensure quality and alignment
- Create evergreen creative ideas for social and always-on brand storytelling
- 6–10 years of experience in copywriting, brand storytelling, or creative writing, either at consumer tech companies or a blend of startup and agency experience
- A portfolio demonstrating strong conceptual thinking, campaigns, headlines, scripts, and end-to-end storytelling
- Equally comfortable setting creative direction and rolling up sleeves to execute
- Comfortable using AI for drafting, editing, and scaling content
- Experience training or guiding AI/LLMs on voice & tone is a plus
- Experience partnering closely with designers and creative directors; comfortable concepting and pitching ideas
- Ability to write high-performing marketing copy across paid, social, product marketing, and owned channels
- Comfortable reviewing and coaching other writers, providing feedback without formal management responsibilities
- Strong operational instincts: able to build templates, playbooks, and systems that elevate writing quality at scale
- Meaningful work and a strong shared sense of mission
- Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.
- 20 Days of PTO
- 4% 401K match
- $10k lifetime spend towards Carrot Fertility
- Excellent Medical, Dental and Vision options
- Other health and mental health focused benefits and perks
- Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected compensation for the role as scoped is $150,000 - $160,000 and will be based on how a candidate matches to our internal leveling guide.
- We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
- We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
- Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).
- Fintech Company Propel Announces $10 Million Fund For Food Stamp
- Late Show With Stephen Colbert
- How to Propel the Fight Against Poverty in America
- How Tech is Helping Poor People Get Government Aid
- Propel Routes Money to those Who Need it Most
- How one tech startup is giving cash to SNAP recipients
- Recipients Affected By Government Shutdown
- How hunger relief groups say you can help feed your neighbors during the shutdown and beyond
- Helping our Users Navigate this Crisis
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