Coordinator, Activation, Paramount Media Labs

Paramount
New York, NY
#WeAreParamount on a mission to unleash the power of content… you in?

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview:

The Coordinator of Paramount Media Labs (Activation) is a dynamic and creative thinker who can conceptualize and execute custom marketing solutions for Paramount’s advertising partners. The Paramount Media Labs (PML) Team works closely with Ad Sales to produce best-in-class integrated marketing campaigns that infuse advertisers into Paramount's on-air, digital, and social platforms. The ideal candidate possesses an interest in sports, pop culture, and Paramount’s IP, in addition to a strong understanding of the larger marketing/advertising landscape. This position reports to Managers of Paramount Media Labs.

Responsibilities:

  • Assist team members in NYC and LA on the execution of marketing programs post-sale, including but not limited to leading some client communication, internal/external creative vetting and feedback, managing campaign talent, tracking assets and production timelines, coordinating with internal stakeholders to ensure all deliverables and deadlines are met, and representing client needs on set.
  • Create and maintain all activation team materials and campaign execution materials including team trackers, program decks, one sheets, meeting agendas, production schedules, client timelines, and scripts, amongst others
  • Function as main point of contact for collecting and organizing program assets, monitoring social media rollouts, and assisting the team through campaigns
  • Collaborate with PML pitch/pre-sale counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas
  • Light administrative support for the department VP & manage, prepare and submit team T&E expense reports

Basic Qualifications

:

  • Bachelor’s Degree preferred
  • 0-2 years of Marketing experience within media/entertainment industry, digital/social publishers, promotions/advertising/creative agency, or branded entertainment/production company encouraged (strong internship experience considered)
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Excellent written and verbal communication skills to articulate information to internal departments and external partners
  • Exceptional organizational and project management skills. Extremely detail oriented.

Additional Qualifications

:

  • Understanding of how to apply marketing strategy to creative ideas and campaign activation across all platforms (linear, digital, mobile, social and event marketing)
  • Understanding of community management and fan engagement on social platforms and experience writing social copy with a platform intentional approach
  • Awareness of linear and digital platforms and direction of our industry and Paramount business goals
  • Knowledge of digital distribution, earned media, paid social products, and social media
  • Strong digital and social media knowledge with a passion for creativity and innovation.
  • Familiarity with Microsoft Suite, Google Suite, Concur, Airtable, Adobe Suite
  • Avid user of social media and interest in sports and pop culture
  • Bonus: fan of Paramount content, talent, and franchises.

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Additional Information

Hiring Salary Range: $50000.0 - 57500.0.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

What We Offer:

  • Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
  • Generous paid time off.
  • An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
  • Opportunities for both on-site and virtual engagement events.
  • Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
  • Explore life at Paramount:

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.
Posted 2026-04-03

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