Sales Manager (Revenue & Strategic Sales)

About Cedar

Cedar is creating the most significant innovation in home affordability since the 30-year mortgage. By reimagining the land lease as a consumer-first model, Cedar makes homeownership more accessible and sustainable for a wider range of buyers. We are actually solving home affordability at scale – this is one of the most pressing problems in our country today and we are fixing it. Our structure meaningfully reduces both the upfront cost of purchasing a home and monthly costs. We expand the path to ownership for people who have been locked out of traditional markets and help existing homeowners access their equity at cost well below existing solutions. Cedar is already making a substantial impact for homeowners and we have material backing from top investors. Join our fast-growing and high-performing team as we fundamentally change how people buy homes and create a new institutional asset class.

About the Role

As Sales Manager at Cedar, you will operate at the center of the company’s revenue engine. This is a player–coach role responsible for both personally driving revenue and ensuring performance across all go-to-market functions.

You will work across D2C, partnerships, and consumer sales to ensure the system as a whole performs—identifying bottlenecks, improving conversion, and driving accountability across teams.

This role is designed for a high-agency operator who can close deals, diagnose problems, and drive execution across functions. Over time, this position has the potential to expand into broader commercial leadership based on performance.

What You’ll Do

Direct Revenue Generation

• Personally source and close high-value opportunities across both consumer and partnership channels
• Step into complex, high-priority, or stalled deals to drive them to close
• Set the standard for sales execution, urgency, and follow-through across the organization
• Own a meaningful portion of total company revenue through direct contribution

Revenue Performance Ownership

• Maintain a unified view of pipeline, funnel performance, and revenue forecasting across all channels
• Drive weekly revenue reviews and enforce accountability against targets
• Identify breakdowns in the funnel and ensure rapid resolution
• Improve predictability and consistency of revenue outcomes

Cross-Functional Revenue Leadership

• Work directly with:

o VP, Growth

o Head of Partnerships

o Head of Consumer Sales & Operations

• Align on pipeline generation, conversion strategy, and revenue pacing
• Ensure coordination across functions that individually own parts of the funnel
• Drive performance through influence, not initial direct authority

Sales Process & Conversion Optimization

• Standardize best practices across lead handling, follow-up, and closing
• Improve conversion rates through structured testing and iteration
• Partner with Growth and Product to improve CAC efficiency and funnel performance
• Introduce rigor into CRM usage, pipeline hygiene, and reporting

Strategic Revenue Initiatives

• Identify and launch new channels, partnerships, or sales motions
• Improve pricing, packaging, and go-to-market strategy where needed
• Lead cross-functional initiatives that unlock step-change growth
• Work closely with Product and Engineering to align on revenue-driving priorities

What We Need

We are looking for an operator who can both close deals directly and drive performance across a complex system. You should be comfortable owning outcomes, stepping into any part of the funnel, and working across teams to get results.

This role requires strong judgment, high urgency, and the ability to influence senior stakeholders without relying on formal authority.

Qualifications

• 6–10+ years of experience in sales, growth, or revenue leadership roles
• Proven track record of personally closing meaningful revenue
• Experience operating across both B2B and D2C go-to-market models (preferred)
• Strong analytical capability (pipeline management, funnel metrics, forecasting)
• Experience in mortgage, real estate, fintech, or other high-consideration sales environments (preferred)
• Ability to operate effectively in ambiguity and drive outcomes without full control
• Demonstrated ability to work across functions and align senior stakeholders

Why Choose Cedar?

• Take real ownership early — the work is not theoretical

• Grow through direct feedback, rigorous debate, and steep responsibility

• Be pushed to develop judgment, not just skills

• Build a track record that compounds — responsibility scales with performance

Cedar is built for people who want to operate at a very high level on work that matters. We run a true owner’s culture: high standards, direct feedback, fast iteration, and accountability to outcomes. You’ll have real responsibility early, you’ll be expected to think—not just execute—and you’ll be surrounded by teammates who push hard and care deeply about excellence.

This is not a company for people who need perfect clarity, gentle consensus, or predictable routines. The pace is fast, the problems are complex, and the bar is high. But the upside is rare: steep growth, meaningful autonomy, and the chance to do career-defining work with a team that treats the mission seriously and rewards success well.

If you want comfort, you won’t like it here. If you want to build, learn, and win—Cedar is the place.

Compensation Range: $175K - $375K