Visual Design Lead

HearstLab
New York, NY

We are seeking a highly experienced Design Lead with deep expertise in branding, visual design, and a strong creative vision. This role spans brand marketing, web, art direction, performance design, and requires a sharp eye for motion design and video—ideal for someone who thrives on variety and pushes creative boundaries. You will play a strategic and technical role in refining our brand strategy as we grow in the beauty and wellness industry. You will work cross-functionally to translate business objectives into creative strategies and generate ideas for new, innovative initiatives, performance campaigns, brand campaigns, and programs for our expanding customer base.

Responsibilities will include:

  • Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video
  • Create and evolve brand and visual identity systems that are scalable and impactful
  • Translate concepts into high-quality visual assets for both digital and physical touchpoints
  • Design with motion and video principles in mind
  • Collaborate with cross-functional teams (brand marketing, performance marketing, product, events) to deliver cohesive, brand-aligned creative
  • Maintain pixel-perfect attention to detail while moving quickly
  • Elevate our brand by combining aesthetics from the tech and beauty/wellness worlds with a strong understanding of our customer

You’re a great fit if you:

  • Have 7+ years of experience in branding and visual design, with a strong portfolio
  • Possess strong cross-functional stakeholder communication skills
  • Have in-house brand and/or agency experience (preferred)
  • Are an expert in Figma and up to date on modern design tools, trends, and best practices
  • Have a strong understanding of design systems and how to apply them across channels
  • Have an exceptional eye for typography, color, layout, and overall visual craft
  • Bonus: Proficiency in Jitter, After Effects, or similar motion tools
Posted 2026-03-24

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