Manager, Marketing, Corporate Sales

Lead, manage, cultivate, and inspire the Marketing Team, continually coach individuals for maximum potential Drive process evolution, creating clarity of ownership, efficiencies of efforts and collaborative planning of all initiatives Leads weekly marketing status to align cross-functionally on priorities 5+ years of related experience. Position requires an entrepreneurial, flexible, independent, well-organized individual with superior written and verbal communication skills as well as strong negotiation skills Ability and experience conceptualizing and executing 360 marketing programs, consumer insights, events and account management to develop tailored campaigns across multiple channels Thorough knowledge of market/consumer trends Solid experience working with marketing communication channels including social (TikTok, Meta, YouTube and managing influencers), email, digital advertising, SMS messaging, concierge communications Superior customer service skills and ability to effectively interface with multiple departments (Retail Operations, Sales, Account Planning, Finance, Design) internal and external Candidate must demonstrate strong interpersonal skills for good communication, relationship building, presenting to senior leadership, and creating a collaborative team environment. Demonstrate experience with managing, leading and motivating a team (hiring, performance managing, coaching etc.) Candidate must be a detail-oriented, self-starter with the ability to work independently or as part of a team Candidate should also demonstrate the ability to project manage multiple projects in a fast-paced environment with strong creative and brand focus - from start to completion on time Strong computer, analytical skills and judgement required for in depth business review, especially in Excel & PowerPoint Ability to successfully manage marketing budget - directing spending to best ROI impact. Develop a marketing strategy and implement events and activities in the FSS to create consumer excitement and to drive traffic and conversion at retail based on plan, history, retail and consumer climate Ensure brand DNA is correctly reflected in all consumer facing messaging / assets Develop strategic segments to drive loyalty and increased ROI Manage customer lists for stores closures to ensure customer capture at closest location Ensure integrity of brand DNA, image and guidelines for consumer facing marketing and communications Manage visual merchandising element development for FSS and Warehouse Channel Develop and present visual merchandising guidelines for peak periods such as Holiday Work with District Managers to secure all visual merchandising data points needed Collaborate with Alternate Channel Lead / Teams to understand channel objectives and needs Manage project management tool (airtable) with key data for stakeholders - including timely briefing of Creative Content Hub (Wrike) Ensure on time delivery for all seasonal promotions, national events, store opening/ closing, weekly promotions and VM refreshes Work with external vendors (DCC) to have materials produced on time / within budget Responsible for development of saleable beautihaul (HAWA) bags Manage creative rounds to ensure on-time initiation of production Initiate supply chain process - including code creation and enrichment, demand input (local market of production) into SAP, purchase order creation and management of shipping and receipt into DC Manage vendor project timelines to ensure on-time delivery of required assets Ensure key stakeholders are aware of incremental inventory requirements for key five-star promos Work closely with DC Management to ensure the timely movement of event inventory Analyze opportunities for incremental discounts to drive sales, grow basket, increase sell-through Manage weekly reporting of campaigns execution on all KPI's and correlation to business results - identify and share key marketing insight and implications for future direction Collaborate with team to proactively plan out schedule for analysis and presentation development Manage advertising /marketing budget process Ensure budget available for YoY advertising buy anniversaries - where productive Develop Digital Advertising Plan Analyze potential advertising media to optimize reach, unique open, click and potential ROAS for target customer segments Responsible for contract review and completion Evaluate and select key market hubs and doors to geotarget Responsible for creative development - including A/B tests to assess best engagement options Develop strategic program to utilize SMS to drive traffic for both FSS and ECOM Develop and present training materials for District and Store Managers Evaluate opportunities to further social growth Manage google social posts for all new promotions Responsible for all store data updates required in Google Responsible for promptly paying all influencers and maintaining payment record Coordinate and share Social Media calendar with Field Executive Team