Director, Global Editorial, MAC
- Lead the ideation, creation, and execution of copy and content across all consumer touchpoints bringing campaigns and consumer experiences to life through words
- Work closely with Marketing and Creative team to craft content strategy that supports brand mission and business objectives
- Project manage copy operations across Brand, Social & Content, Performance, Digital E Commerce, Retail, Product Marketing, Special Projects, ensuring timelines, deliverables, brand voice, copy standards (ie. style, proof reading, fact checking, regulatory guidelines) of the highest quality
- Own and manage editorial calendar for multimedia content
- Ensure authenticity and consistency in Brand Tone/Voice cultivating a sense of community around brand
- Manage and mentor a team of two in house copywriters, supervising daily activities while also contributing to team output
- Manage external vendors and agencies as needed
- Work cross functionally to get all copy approved by Legal, Product Development, and Product Marketing
- Take a 360 approach to all concepting and creative copy writing mindful of overarching Creative vision and consumer journey
- Create copy for a variety of collateral including brand.com, retailer.com, VM, product names, program names, emails, invites, social media, in store, events
- Create scripts for shoots and how to's
- Develop captions and editorial across video assets
- Work with regions to ensure marketing and communication needs are in line with the brand voice
- BA or BFA required in related field
- 8+ years of relevant work experience within agency or in house Creative team
- Experience in digital first multi channel content creation (publishing, journalism, branded content)
- Highly organized & proactive leader: adept at balancing multiple projects simultaneously in a deadline driven environment
- Hyper collaborative, having the ability to work exceptionally with internal and external teams and partners, including vendors and agencies
- Self starter with agility to lean in personally and independently, while also driving and managing a team
- Exceptional writing, fact checking & proofreading skills
- Uncompromised attention to detail
- Ability to thrive and be self motivated in a fast paced environment
- Excellent communication skills (written, verbal, and presentation)
- A deep understanding and curiosity of digital platforms (current and emerging) consistently remaining up to date with trends and culture
- Strong knowledge of competitive landscape
- Challenges standard practices, and applies new and different ways of thinking to generate new ideas/opportunities
- Demonstrates agility and flexibility
- Encourages self and others to be creative in approach to work
- Influences internally and externally to gain commitment, agreement and support
- Creates and sustains environment of trust and collaboration
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