Customer Strategy Manager

Customer Strategy Manager Location New York, NY (Murray Hill area) : Company Description

Merkle is a technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We are champions for meaningful progress, and we aim to be a force for good—for our people, our clients, the industry, and our society. We keep our people at the center, creating space for growth, understanding, and learning so they can grow. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators and our clients, driving better outcomes for all. Merkle is an agency of dentsu.

As the Customer Strategy Manager, you will join a team of experienced marketers that focus on helping Merkle clients achieve their goals through an understanding of their market and customers, Merkle's capabilities for online and offline marketing, and our approach to people-based communications.

You have demonstrated experience using data driven marketing across channels, developing and management of campaigns that produce a measurable return on investment, and can work across multiple vertical markets. You have a passion for and understand how businesses, brands, and customers work, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify our growth opportunities and develop recommendations to help grow client relationships.

Responsibilities

• Lead the building and delivery of strategic omnichannel marketing plans.
• Be an expert in digital marketing and CRM.
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, and original thinking.
• Manage people and projects to achieve goals.
• Identify important data points and measurements to show the impact of our approach and strategy on our client's business.

Qualifications

• Bachelor's Degree.
• 6+ years' experience in data-driven marketing - specifically CRM/ email / Online media / Offline media.
• 2+ years working in an agency or consulting firm.
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions -proficiency in Excel (can write advanced macros) and research tools.
• Experience translating data analysis into applicable marketing recommendations and presentations - proficiency in PowerPoint.
• Incorporate all feedback on an iterative basis.
• Use business experience to identify new business and marketing opportunities.
• Understand clients visible and invisible needs.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• 20%+ travel.

Additional Information

The anticipated salary range for this position is $78,000-$121,500 . Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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About dentsu Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.