Marketing Associate

Job Description: Marketing Associate

Location: New York, NY (Hybrid)
Schedule: Monday-Friday, 9 AM-6 PM or 10 AM-7 PM EST
Onsite Requirement: 2 days per week
Start & End Dates: Tentative
Hours per Week: 40

Summary

We are seeking a highly motivated and detail-oriented Marketing Associate to support a growing skincare brand. The ideal candidate is passionate about beauty and wellness, understands current skincare trends, and is eager to contribute to brand storytelling, campaign execution, product launches, and day-to-day marketing operations.

This position is based in New York with a hybrid work schedule.

Responsibilities

Marketing & Campaign Support

• Assist in planning, coordination, and execution of integrated digital, social, and retail marketing campaigns.

• Support new product launches, including concept development, copywriting, product positioning, packaging coordination, retailer submission decks, competitive research, and go-to-market planning.

Retail & Event Support

• Collaborate with sales and retail teams on in-store and online promotions aligned with brand strategy.

• Coordinate PR events, sampling activations, and pop-up experiences, including logistics, timelines, and vendor communications.

Analytics & Reporting

• Track SKU and campaign performance.

• Assist in preparing weekly and monthly performance reports.

• Create weekly 360° marketing decks (sales review, launch performance tracking).

• Support demand planning for new products and assist with brand and channel inventory management.

Market Research & Cross-Functional Collaboration

• Conduct trend and competitive analysis to inform innovation and campaign strategies.

• Partner closely with cross-functional teams—such as R&D, Supply Chain, and Sales—to ensure cohesive storytelling, product innovation, and execution.

• Support initiatives aimed at enhancing brand awareness, sales, profitability, and stock levels.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 3-5 years of marketing experience, preferably in skincare, beauty, or CPG.

• Experience collaborating with major retailers (e.g., beauty specialty channels such as Sephora or Ulta).

• Strong communication, organizational, and time-management skills.

• Proficiency in Microsoft Office; familiarity with Adobe Creative Suite, Canva, or Google Analytics is a plus.

• Passion for skincare, with an understanding of beauty trends and consumer behavior.

• Strong analytical thinking and ability to support data-driven decision-making.

• Experience collaborating with R&D, Supply Chain, and Sales to deliver innovative product storytelling and execution.

Preferred

• Ability to read Korean; strong preference for candidates who can read, write, and speak Korean.

Skills

• Brand Management

• Campaign Coordination

• Retail Marketing

• Market Research

• Analytics & Reporting

• Cross-functional Collaboration

Work Details

Job Title: Marketing Associate
Work Type: Hybrid
Work Location: New York, NY
Timezone: EST - Eastern Time