Principal Product Manager, Brand / Advertiser / Seller

About the Role

Button is creating new product lines to unlock marketing budgets from brands, advertisers, and sellers. The Principal Product Manager, Brand / Advertiser / Seller through partnering with third party platforms that support Brands, Advertisers, and Sellers. This Product Manager will lead this initiative from first principles: identifying target segments, problem statements prospective customers are facing, co-developing proof-of-concepts with high-intent partners, and translating validated hypotheses into scalable product offerings.

This is a hands-on individual contributor role — the successful candidate will build the foundation, not inherit it. Over time, as products mature and scope expands, this role is expected to evolve to include team leadership responsibilities.

What You’ll Do

• Develop a structured understanding of the brand, advertiser, and seller landscape; identify opportunity segments and prioritize the initial route to market in collaboration with the CEO, the Commercial team, and the SVP of Product.

• Lead discovery with partners: define and test product hypotheses, manage go/no-go decisions, and transition successful POCs into productized offerings.

• Create bold bets on how to create durable value at the intersection of creators and brands/advertisers/sellers.

• Design funding and budget-flow mechanisms in collaboration with PMs (Data PM, Creator PM, and Network PM) and GTM: establish how budgets are entered, paced, reconciled, and measured.

• Define success metrics: hypothesis velocity, experimentation cadence, total monthly budget activated, new-logo budget activated, and number of new Brand, Advertiser, and Seller networks / partners are onboarded.

• Serve as the product face to customers: participate directly in early prospect meetings, partner negotiations, and GTM workshops; represent Button’s perspective on performance marketing for sellers and brands.

• Collaborate with Creator PM and Full Service Network PM to ensure Brand, Advertiser, and Seller needs and insights inform Creator strategy.

• Develop a strong foundational AI powered strategy to support this motion and associated workflows

• Evaluate integration requirements for each target segment, partner, and channel; ensure products comply with relevant marketplace and attribution rules.

• Deliver tangible outcomes: validated hypotheses and design partners within 90 days; active funded pilots within 180 days; and $2M+ in run-rate revenue from new product lines within 9 months.

• Work with a dedicated engineering squad, shared design and analytics resources, and collaborate closely with cross-functional leads to bring new concepts to market efficiently.

Who You Are

• 8+ years of experience in product management, ideally building 0→1 products for marketing, retail media, or marketplace/seller ecosystems.

• Strong market orientation: able to form a deep understanding of brands, advertisers, and sellers,, and translate their commercial goals into product strategy.

• Experience designing or operating budget and funding flows; familiarity with marketing and ad tech, affiliate, or retail media business models.

• Hands-on and analytical: comfortable in customer meetings, prototyping sessions, and revenue modeling discussions.
• AI focused product manager who pushes the envelope with new technology and capabilities and has experience working with various AI tools
• Proven track record of delivering early-stage products that moved from prototype to measurable commercial traction.

• Operates as a founder: decisive, data-driven, and comfortable with ambiguity and incomplete information.

• Speed is part of your DNA.

• Based in New York; willingness to travel to customer meetings as required.

More About Us

Button is one of the fastest growing and profitable growth equity backed companies based out of NYC. Backed by PSG, Button is pioneering new ways for companies to build revenue models at the intersection of creators, retailers, and brands.We’ve been recognized multiple times by BuiltIn, Fortune, Inc., and Crain’s magazines as one of the best places to work in the US, and we’re building a team of happy warriors to bring the company to greater heights.

Button is proud to offer employees a RemotePlus work experience; the ideal candidate for this role will be based out of the NYC area, with the ability to blend remote work with occasional in-person collaboration. Button’s total compensation package includes a base salary competitive with what is offered by similar companies in major US markets. The salary range for this role in the United States is expected to be between $236,000 and $306,000 (offered salary is based on a number of factors including skills and experience relative to the job description listed above). In addition, Button provides employees with a 401(k) plan and automatically contributes 3% of an employee’s salary annually. We also want our employees to be well-rested and live balanced lives–Buttonians enjoy unlimited time off (including birthdays off) and periodic Mental Health Weeks which allow the entire company to take a breath and recharge, as well as an employee assistance program. For many of the health, vision, and dental insurance plans offered by Button, the company covers 100% of the premiums for employees and 75% for dependents. Button offers all employees and their dependents complimentary memberships to One Medical as well as a monthly stipend for mobile phone/internet and an annual lifestyle stipend. Button also offers employees in select markets “All Access” memberships to WeWork as well as regular “coworking days” and social events. Most of all, Button offers our employees the opportunity to live our company values–Learn & Grow, Experiment, Adapt, and Deliver–and to be a part of an incredible team of humans working together to build a better internet, fueled by commerce.

Button is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

Button is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.