Web and Social Media Manager
The Communications Division is responsible for advising and serving the Speaker and Council Members in all areas of Press relations, including organizing press conferences, developing media strategies and responding to breaking news. The Division also assists the Speaker and Council Members in drafting speeches, op-ed articles, columns and letters to the editor. The Division coordinates web content management training sessions and assists Council Members with strategies across all media platforms.
We are seeking a Web and Social Media Manager to join its Communications Division. The Web and Social Media Manager will work closely with the City Council Speaker, senior staff and the Communications Division.
SALARY RANGE:
$80,000 to $95,000
KEY RESPONSIBILITIES:
- Develop and publish compelling, platform-specific social media content across Council and Speaker channels, translating legislative work, policy initiatives, and announcements into clear, engaging digital narratives.
- Support the expansion and maintenance of an influencer and stakeholder database to amplify Council messaging and extend digital reach.
- Create high-quality, native-first video content, including on-camera appearances, tailored to platform best practices.
- Manage the day-to-day social media presence for the Council and Speaker, including content scheduling, audience engagement, and ensuring a consistent and cohesive voice across all platforms.
- Produce platform-native content-such as short-form video, graphics, and social explainers-in collaboration with digital and design teams.
- Provide real-time digital coverage of Council hearings, press conferences, events, and major announcements across social platforms.
- Monitor social media trends, news cycles, and emerging conversations to identify timely opportunities for engagement and strategic amplification.
- Collaborate closely with the Digital Director and Digital Strategist to execute integrated digital communications strategies and campaigns aligned with Council priorities.
- Support rapid response efforts and time-sensitive social media requests, including occasional after-hours coverage for high-profile announcements or events.
- Undertake additional assignments and special projects as needed.
QUALIFICATIONS:
- Bachelor's degree and a minimum of 2-3 years of experience in social media, digital communications, or political/public affairs communications.
- Exceptional writing and editing skills, with the ability to adapt tone, voice, and messaging for diverse platforms and audiences.
- Demonstrated familiarity with major social media platforms, including X, Instagram, Facebook, Bluesky, LinkedIn, TikTok, and YouTube.
- Experience producing and editing social-first video and visual content; comfort and confidence with on-camera engagement.
- Proven ability to manage multiple priorities in a fast-paced, deadline-driven communications environment.
- Strong attention to detail, organizational skills, and commitment to accuracy.
- Collaborative, solutions-oriented team player with the ability to work effectively across communications, policy, and creative teams.
ADDITIONAL INFORMATION:
New York City residency is required within 90 days of appointment.
For eligible employees, health, dental and vision insurance coverage are offered upon hire. Retirement plans, deferred compensation plans, group life insurance, paid time off and paid holidays, training resources, health & fitness reimbursement and wellness programs are also available.
The New York City Council makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
HOW TO APPLY:
Qualified candidates should forward their cover letter indicating their match to the stated job requirements; their resume, and 2-3 pieces of content they have created (videos, graphics, text posts) to:
E-MAIL: [email protected]
MAIL: New York City Council
Attn: Personnel Services/Recruiting (SocMed)
250 Broadway, 26th Floor
New York, New York 10007
FAX: 12124014711
While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.
The New York City Council is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.
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