Freelance CRM Specialist, FOX Nation

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

Fox Nation, the streaming subscription service from Fox News, is looking for a CRM Specialist to implement and analyze customer communications across all channels: email, push notifications, and In-App Messages. In this role, you will leverage Braze, an email service provider (ESP) to create and execute marketing campaigns. The Specialist will collaborate with Editorial, Creative, Product, and Business Intelligence to ensure customer journeys are accurate and deliver optimal user experiences.

The successful candidate will have a solid CRM background. The candidate must have a strong understanding of customer segmentation and decision tree design. The candidate must be analytical and technically inclined.

**This will be a one-year-long project.**

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Campaign Creation: Create, Q&A, and execute marketing campaigns across all channels including email, push notifications, desktop notifications, and in-app messaging.

• Braze Platform Management: Leverage Braze’s user journey setup, real-time triggers, and segmentation tools to optimize customer experience

• Data Analysis & Reporting: Monitor campaign performance metrics (e.g., CTR, open rates, conversion rates) and provide actionable insights for continuous improvement

• Optimization: Conduct A/B testing to enhance campaign performance and improve customer engagement

• Personalization & Automation: Recommend targeted customer-centric communications to optimize customer experience

• Cross-Functional Collaboration: Work closely Editorial, Creative, Product, and Business Intelligence

WHAT YOU WILL NEED

• 3+ years’ experience with Braze or similar ESP provider

• Email marketing experience

• Direct response experience is a major plus

• Strong analytical and problem-solving mindset

• Ability to multitask and thrive in a fast-paced environment

• Ability to stay on schedule and hit deadlines

• Technical proficiency in Microsoft Office (PPT, Excel, Outlook), Google Workspace, Airtable, Tableau, Monday, Miro, Slack