Global Media Planner
- Develop, manage, and maintain day-to-day media plans across Digital, OOH, and Print based on marketing direction, research, and insights.
- Oversee and execute media planning, revisions, and general plan maintenance for global partners in APAC, EMEA, LATAM, and MX.
- Digital media plan development based on strategy - from planning placements through execution, tracking metrics, and compiling performance reports.
- Plan and execute annual retail advertising initiatives, including lease-required advertising (LRA) and in-mall advertising for lifestyle and outlet stores.
- Monitor and report on the media marketplace to stay abreast of trends, identify opportunities in emerging media, and recommend new technologies.
- Create and send insertion orders to all publications within booking deadlines, ensuring accuracy of costs and positions.
- Liaise with creative and production teams to track and ensure advertising asset deliverables align with media plans, usage needs, and timelines.
- Maintain organized trackers, seasonal decks, and documentation to support seamless execution and cross-team collaboration.
- Create Advertising Creative Briefs for all advertising insertions, including print, outdoor, and digital.
- Manage invoice and billing processes for brand and licensing plans to ensure accuracy within the overall global media budget.
- Serve as the main point of contact for all U.S. media partners and agencies.
- Negotiate media placements to achieve the best value and efficiencies across channels.
- Build strong cross-functional and external relationships to ensure seamless collaboration and flawless execution of media plans.
- Create, execute, and implement RFPs across all U.S. titles annually and as needed.
- Confidently present media strategies and results through compelling recaps, data visualizations, and presentations.
- Mentor and support the Global Media Assistant, fostering professional growth and ensuring consistency, accuracy, and timeliness across all tasks.
- 2-3 years of experience in media planning
- Minimum Bachelor's Degree
- Experience planning across multiple types of media (ie: Outdoor, Print, Digital, Experiential)
- Understanding of media basics and concepts
- Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
- Fashion and/or Retail media planning experience
- Enthusiastic attitude and strong work ethic
- Exceptional organization skills with the ability to prioritize and manage multiple projects simultaneously
- High level of accuracy and attention to detail
- Creative thinker with the ability to develop fresh ideas and approach challenges with innovation
- Clear, proactive, and solution-oriented communication skills across teams and partners
- Ability to thrive in a fast-paced, deadline-driven environment
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