Vice President, Global Fan Engagement & Product Marketing
National Football League (NFL)
New York, NY
The Vice President, Global Fan Engagement & Product Marketing is a senior enterprise leader within the NFL's Marketing Global Center of Excellence, responsible for how the League engages fans at scale and how products are positioned, launched, and grown globally. This role sits at the intersection of brand, product, data, technology, and growth, owning the strategy and operating model that unifies 1:1 fan engagement, journey orchestration, product marketing, and go-to-market execution across the League, Clubs, and partners. The ideal candidate is neither a traditional CRM leader nor a standalone product marketer. Instead, they bring a systems-level view of fan experience and commercial growth, translating audience insight, product strategy, and emerging technology into cohesive, high-impact engagement and GTM programs that drive relevance, adoption, lifetime value, and revenue across a diverse global fan base. This role also leads two critical enterprise growth engines: the GenAI Content Ecosystem, which scales personalized and market-relevant content across the fan journey, and International Club Managed Services, which operationalize world-class fan engagement and product marketing capabilities across global markets. Responsibilities:
- Global Fan Engagement & Personalization Strategy
- Lead the NFL's global 1:1 fan engagement strategy, defining how personalized experiences are designed, activated, and scaled across on-channel and off-channel touchpoints.
- Own journey orchestration and lifecycle strategy, ensuring fans receive the right message, value, and experience across moments, markets, and products.
- Establish enterprise standards for fan experience design, contact strategy, and personalization governance across League, Clubs, and partners.
- Drive consistency and quality while enabling flexibility for regional and market-specific execution.
- Own product marketing strategy for priority NFL products and platforms, spanning positioning, messaging, GTM planning, and lifecycle optimization.
- Partner closely with Product, Strategy, Media, Content, and Commercial teams to define clear value propositions, growth narratives, and GTM frameworks.
- Ensure product storytelling and fan engagement strategies are fully integrated, creating a seamless experience from awareness through adoption, engagement, and retention.
- Balance brand building with performance rigor, ensuring GTM efforts drive both fan impact and commercial outcomes.
- Serve as a senior owner of fan database growth, monetization, and lifetime value, connecting engagement and product strategies to measurable business results.
- Lead strategies that improve activation, retention, upsell, re-engagement, and churn mitigation across products and regions.
- Translate fan engagement into revenue growth across direct-to-consumer products and partner ecosystems.
- Establish clear success metrics and performance frameworks tied to both fan and business outcomes.
- Lead the strategic activation of the NFL's MarTech ecosystem in close partnership with Technology and Data teams.
- Lead the development and enterprise adoption of the NFL's GenAI Content Ecosystem, defining the strategy, operating model, and governance that enable scalable, personalized, and market-relevant content.
- Partner with IT, Content Marketing, Clubs, International Marketing, and external partners to operationalize AI-powered content creation, localization, versioning, and activation, increasing speed to market, relevance, and efficiency.
- Ensure AI-enabled content and decisioning capabilities are fully integrated into fan journeys, product launches, and always-on engagement.
- Translate complex data and technology capabilities into clear marketing strategies and executional direction.
- Operate Fan Engagement & Product Marketing as a Global Center of Excellence, establishing frameworks, playbooks, and best practices used across markets.
- Own the strategic design and evolution of International Club Managed Services, providing Clubs with centralized capabilities that accelerate global fan growth.
- Operationalize managed services across 1:1 fan engagement, journey activation, GTM execution, and performance optimization, enabling Clubs to scale sophisticated marketing without duplication.
- Balance global standards with local market needs—ensuring Clubs receive high-impact, market-relevant execution within a consistent enterprise governance and measurement framework.
- Act as a senior connector across Marketing, Product, Technology, Media, and Commercial teams to align priorities and execution.
- Lead and develop a high-performing, multidisciplinary team spanning fan engagement, product marketing, strategy, and enablement.
- Foster a culture of clarity, accountability, experimentation, and continuous improvement.
- Set expectations at both strategic altitude and operational excellence, empowering teams to deliver consistently at scale.
- Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement.
- Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale.
- Ensure compliance with data privacy, consent, and regional regulations across global markets.
- 15+ years of experience leading fan engagement, product marketing, growth, or digital marketing in a large-scale, consumer-facing organization.
- Demonstrated success operating at the intersection of brand, product, data, and technology.
- Proven experience owning journey-based engagement strategies and GTM frameworks that drive measurable business outcomes.
- Deep fluency in audience strategy, segmentation, personalization, and lifecycle marketing, without being limited to CRM execution.
- Strong understanding of MarTech ecosystems, analytics, and AI-enabled marketing capabilities.
- Experience leading large, matrixed teams and influencing senior executives across disciplines.
- Bachelor's degree required; MBA or advanced degree preferred.
- Systems thinker who connects strategy, experience, and performance.
- Commercially minded leader with a strong bias toward outcomes.
- Clear, confident communicator who translates complexity into direction and action.
- Collaborative executive who thrives in fast-moving, cross-functional environments.
- Curious, forward-looking leader energized by innovation, technology, and global scale.
- Deep appreciation for sports, fandom, and the cultural power of the NFL.
- None
- Up to 20% domestic travel with occasional international travel.
- NFL employees are expected to work 40 hours per week, recognizing the global, always-on nature of fan engagement, product launches, and international markets.
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
Posted 2026-01-26
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