Digital Marketing Associate, Lifecycle & CRM

Position Overview

The Lifecycle & Customer Marketing Associate supports the development and execution of customer marketing programs that drive engagement, conversion, and long-term value across Ralph Lauren’s North American business.

This role focuses on analyzing customer behavior, supporting lifecycle strategies, and helping bring campaigns to life across key customer moments. You will partner closely with cross-functional teams including CIX, Analytics, Performance Marketing, Creative, and Design to ensure campaigns are clearly briefed, data-informed, and executed effectively.

This is an opportunity to build hands-on experience in lifecycle marketing, campaign development, and customer strategy within a highly collaborative environment.

Essential Duties & Responsibilities

• Assist in building and executing lifecycle marketing programs across key customer stages
• Analyze customer behavior, engagement trends, and campaign performance to generate insights
• Maintain documentation of campaign processes, lifecycle frameworks, and best practices
• Collaborate with Performance Marketing and CIX to align campaigns with broader marketing initiatives
• Work with Analytics to define audiences, measure performance, and identify optimization opportunities
• Support lifecycle testing initiatives to improve conversion, engagement, and customer retention
• Support end-to-end campaign development, including briefing, coordination, QA, and performance tracking
• Partner with Creative and Design teams to translate campaign briefs into effective customer communications
• Assist in defining audience segmentation and customer targeting strategies
• Contribute to promotional campaigns, sale moments, and customer progression strategies
• Support ongoing reporting with clear takeaways and recommendations

Experience, Skills & Knowledge

• 2 to 3 years of experience in lifecycle, CRM, or digital marketing roles, preferably in a retail or e-commerce environment
• Understanding of lifecycle marketing, customer segmentation, and campaign management
• Strong analytical skills with the ability to interpret data and translate insights into action
• Experience working cross-functionally with multiple stakeholders
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment
• Clear communication and organizational skills
• Proficiency in Excel and PowerPoint; familiarity with marketing or CRM platforms is a plus

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.