Public Relations Director

About the Company

MVPR is a leading fashion, beauty, and lifestyle communications agency with offices in New York and Los Angeles. We specialize in building culturally relevant, high-impact PR strategies that drive visibility, elevate brands, and connect them to the people and moments that matter most. Our team works closely with emerging and established global brands across fashion, accessories, beauty, and lifestyle categories to deliver thoughtful storytelling, strategic press coverage, VIP placements, partnerships, and culturally relevant brand moments.

About the Role

MVPR is seeking an experienced Account Director to join our New York office in a hybrid Press & VIP Relations leadership role. This position focuses on leading integrated communications programs across press, VIP, influencer, affiliate, partnerships, and events while serving as the primary strategic lead and day-to-day account owner across multiple client accounts. The Account Director will work closely with agency leadership to develop account strategy, lead client relationships, oversee account teams across New York and Los Angeles, drive business growth, and ensure exceptional execution across all client initiatives. The ideal candidate is equally comfortable developing high-level strategy, leading client conversations, pitching media, managing talent opportunities, overseeing events, and mentoring junior staff.

Responsibilities

• Lead and oversee day-to-day management of multiple fashion, beauty, lifestyle, and luxury client accounts
• Serve as the primary client contact and strategic lead across assigned accounts
• Develop and execute integrated communications strategies across Press, VIP, Influencer, Partnerships, Affiliate, and Events
• Build and maintain relationships with editors, stylists, talent managers, agents, publicists, influencers, and key industry contacts
• Lead media outreach efforts and secure meaningful editorial coverage across fashion, beauty, lifestyle, business, and digital media
• Oversee and secure celebrity placement strategy, talent seeding, gifting initiatives, and influencer partnerships
• Manage paid partnerships from concept through execution, including talent selection, negotiations, deliverables, approvals, usage rights, reporting, and performance analysis
• Develop partnership opportunities, collaborations, and culturally relevant brand moments aligned with client objectives
• Lead event strategy and execution, including Fashion Week activations, brand launches, press previews, dinners, gifting suites, influencer events, and VIP experiences
• Ensure press, VIP, affiliate, partnership, and event strategies work cohesively to support broader client goals
• Provide strategic counsel and recommendations to clients while anticipating challenges and identifying opportunities
• Oversee quarterly reporting, campaign recaps, and forward-looking strategic planning
• Lead semi-annual account strategy development and present recommendations to clients
• Ensure strong account organization, project management, and operational excellence across all deliverables
• Manage, mentor, and develop Account Managers, Account Executives, Junior Account Executives, and interns
• Lead and mentor New York-based account team members while partnering closely with agency leadership and cross-office teams
• Review pitches, presentations, reports, and client-facing materials to ensure quality and consistency
• Monitor industry trends, editorial calendars, cultural moments, and competitive activity to identify proactive opportunities for clients
• Maintain visibility across all account activity and ensure alignment between Press, VIP, Partnerships, Affiliate, and Events

Qualifications

• 8–10+ years of public relations agency experience within fashion, beauty, lifestyle, luxury, or consumer brands
• Agency experience required
• Experience leading client accounts independently and serving as the primary client contact
• Strong background across both Press Relations and VIP/Talent Relations
• Proven experience managing and mentoring junior team members
• Experience developing integrated communications strategies and overseeing execution across multiple channels
• Strong relationships with editors, stylists, talent managers, agents, publicists, influencers, and industry contacts
• Experience managing celebrity gifting, influencer programs, paid partnerships, and affiliate initiatives
• Experience overseeing events, brand activations, launches, Fashion Week initiatives, dinners, and partnership programs
• Strong understanding of editorial calendars, media relations, earned media strategy, and culturally relevant storytelling
• Experience with affiliate and creator commerce platforms such as ShopMy, LTK, ShopSense, and related programs is a plus
• Experience with Launchmetrics, Lefty, CoverageBook, AWIN, or similar industry platforms is a plus
• Excellent written, verbal, presentation, and organizational skills
• Ability to manage multiple clients and deadlines in a fast-paced environment
• Highly organized, proactive, strategic, and solutions-oriented
• Experience managing remote and/or cross-office teams preferred
• Passion for fashion, media, culture, partnerships, and brand storytelling
• Team-oriented with strong accountability, leadership skills, and executive presence

Pay range and compensation package

Salary range: $110,000 – $140,000 annually, depending on experience, qualifications, and demonstrated track record. Benefits include:

• Health benefits
• 401(k) eligibility
• Paid time off
• Professional growth opportunities
• Collaborative work environment across New York and Los Angeles teams
• Exposure to leading global fashion, beauty, and lifestyle brands
• Opportunities to participate in Fashion Week, industry events, brand activations, and partnership initiatives

Equal Opportunity Statement

MVPR is an equal opportunity employer and is committed to fostering an inclusive workplace. We welcome applicants from all backgrounds and ensure all qualified candidates receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status.