Growth Marketing Associate

Good Moose is an independent boutique Growth Marketing Agency based in New York, partnering with brands of all growth stages, from startups to established market leaders. We help brands to launch, grow, and scale sustainably. Our team combines hands-on media platform experience with high expertise across creative, analytics, and retention. We leverage data to feed all our processes through measurement, automation, segmentation, attribution, and incrementally, feeding thoughtful, powerful, and efficient strategies that help brands to grow in a profitable way.

In this remote-first role, you'll be a part of a growing media team that primarily focuses on driving conversions and revenue, but also helps define a full-funnel marketing approach as needed for various clients. In this position, you will gain unparalleled exposure to the entire brand process, from pre-launch to scaling, and build extensive knowledge of best practices in the media industry. We are a dedicated team, passionate about the work we do, how we do it, and who we do it for, and we are looking for a Growth Marketing Associate to work and grow with us.

Responsibilities

• Digital Media Management & Execution: Support digital campaign activations, strategy, optimizations, reporting, and analysis, focusing on improving results across tactics to meet clients’ goals.
• Client Management: Serve as support to our client partners. Work closely with team leads to efficiently manage day-to-day responsibilities and workflow of client deliverables internally and externally. Educate both client and internal teams on the latest trends, best practices, technologies etc. (This position offers the opportunity to engage and work directly with senior brand leadership - from Investors to Board Members and CEOs - to help identify and build exciting growth strategies.)
• Cross-Team Collaboration & Analysis: Work closely with internal teams, including analytics, ad operations, and creatives to help define testing agendas and analyze KPIs in order to improve performance and deliver on revenue goals. Utilize analytics platforms to develop insights and action items intended to increase our clients’ revenues.
• Strategic Thinking & Leadership: Continuously think outside of the box to improve performance. You are able to (and understand when to) wear many hats. For example, you can identify and recommend changes to websites and apps that could improve conversion rates and reduce friction on the customer journey. You’re always brainstorming new ways to improve cost per acquisition and revenue numbers for the brands with which you work.

Qualifications

• Media Planning & Execution Experience (Paid Search / Social): 1-3 years of digital media planning and buying management experience, primarily focusing on setting up and optimizing paid search and paid social campaigns within Google and/or Facebook. (Additional platforms / channel experiences, including but not limited to CTV/OTT, display, influencers, audio, etc. are a huge plus!) You have a holistic understanding of the marketing funnel.
• Client-Facing Capability: You are an exceptional communicator with an astute understanding of how internal brand teams work and how best to work with and build successful relationships with those team members. You have no problem leading meetings and building presentations from scratch.
• Analytical Ability: You have strong experience with data analytics. You have a clear understanding of how to read data in order to build insights and make recommendations. You are also able to understand how best to visualize and deliver those insights and recommendations to clients, based on what KPIs are most relevant to them and how they process and prefer information.
• Direct Response & Full Funnel Experience: You have a strong direct-response, conversion-focused background, driving relevant business results for clients. You also understand the importance of and application of brand awareness and top of funnel tactics. You have a thorough understanding of best-in-class practices for these tactics.
• Attention to Detail & Organizational Skills: It is imperative to exhibit consistent attention to detail with sharp organizational skills for this role.
• Bonus: Understanding of Shopify, Google Data Studio, Tableau, Rockerbox, Glew, Looker, etc.

We value our employees and provide a comprehensive benefits package to help support them holistically in the best way we can. We offer our employees:

• HSA/FSA
• Paid Time Off and Company Paid Holidays
• Flex Fridays
• 401K Retirement Plan with Company Match
• Dependent Care FSA
• Mental Health - TalkSpace Membership
• In office lunch

Good Moose is committed to fair and equitable compensation practices. The base compensation range for this role is $60,000-$80,000. This position is eligible for the benefits listed above. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.