Sr. Manager, Digital Media
Location-Type: Hybrid, 3 days onsite - New York City
Start Date: ASAP
Duration: 6 Month Contract
Compensation Range: $60-64/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship . The Sr. Manager, Digital Media (Strategic Projects) is a strategic member of the Digital Media team responsible for leading performance marketing initiatives across Paid Search (including Performance Max, Demand Gen, Apple Search Ads), YouTube, and Paid Social (Meta, TikTok, Pinterest, Reddit, and LinkedIn) for high-priority business initiatives. This role combines hands-on media expertise with strategic leadership, partnering across multiple business units to develop full-funnel acquisition strategies that drive customer growth, subscription acquisition, and ecommerce revenue. Success in this role requires someone who thrives in ambiguity, can build processes from the ground up, and excels at translating business objectives into scalable media strategies. Key Responsibilities
Strategic Project Leadership
- Lead media strategy and execution for cross-functional and high-priority business initiatives.
- Partner with internal stakeholders to understand business goals and develop integrated media plans.
- Navigate ambiguous projects and establish scalable processes where none currently exist.
- Cross-Channel Media Strategy
- Develop and execute media strategies across Paid Search (text, shopping, Performance Max, Demand Gen, Apple Search Ads), YouTube, and Paid Social (Meta, TikTok, Pinterest, Reddit, LinkedIn).
- Build full-funnel acquisition strategies that support both digital subscription growth and ecommerce objectives.
- Translate business priorities into actionable media recommendations and investment plans.
- Own media planning, forecasting, budget allocation, pacing, and optimization.
- Partner with external agencies and internal channel specialists to execute campaigns.
- Monitor campaign performance and maintain reporting dashboards to communicate business impact.
- Testing & Measurement
- Develop testing roadmaps and learning agendas.
- Lead A/B testing, multivariate testing, incrementality studies, and conversion lift initiatives.
- Continuously optimize campaigns and customer acquisition funnels using performance insights.
- Partner with creative teams to align messaging, creative assets, and media strategy.
- Collaborate with product, analytics, ecommerce, and business stakeholders to ensure campaign success.
- Serve as the strategic media expert across multiple departments.
- Oversee media tagging, event tracking, and campaign measurement.
- Manage both web and mobile app acquisition campaigns, including app installs and post-install conversion optimization.
- Support implementation and optimization of attribution and measurement solutions.
- Build and maintain strong relationships with agency partners, publishers, and platform representatives.
- Evaluate new media opportunities, audience strategies, and emerging technologies to improve performance.
- 7 years of experience leading digital media strategy and execution across Paid Search, Paid Social, and YouTube.
- Deep experience managing campaigns across Google Ads, Meta, TikTok, Apple Search Ads, with exposure to platforms such as Pinterest, Reddit, and Search Ads 360.
- Proven success optimizing campaigns toward revenue-focused KPIs including CPA, ROAS, customer acquisition, and subscription growth.
- Experience managing app acquisition campaigns, including install and post-install optimization.
- Familiarity with Mobile Measurement Partners (MMPs) such as AppsFlyer is preferred.
- Strong understanding of the digital advertising ecosystem, including tag management, audience platforms, attribution, and measurement.
- Advanced analytical and problem-solving skills with the ability to translate data into strategic recommendations.
- Advanced Excel or Google Sheets skills, including pivot tables, lookups, and large dataset analysis.
- Demonstrated ability to manage multiple strategic initiatives while collaborating across cross-functional teams.
- Experience within acquisition marketing, ecommerce, retail, direct-to-consumer, subscription, or app-based businesses is highly preferred.
Recommended Jobs
[9724] Business Development Representative - Primary Care - Rochester, NY
Job Description Job Description Business Development Representative – SNF/SL Full Spectrum Search Group is a full-service healthcare recruiting firm specializing in post-acute leadership and h…
AWI Watercraft Inspection Stewards
Position: Watercraft Inspection Stewards Status: Full and part-time positions (Temporary, Seasonal, Non-Exempt) Department: Adirondack Watershed Institute Location: Multiple Locations in Adirondack…
Baker
Are you passionate about the art of baking? Do you take pride in creating beautiful, delicious baked goods that make people smile? Join our talented team at Uncle Giuseppe’s Gourmet Bakery as a Bake…
Direct Support Professional
Job Description Job Description Salary: $21/hr. DIRECT SUPPORT PROFESSIONALS GROUP HOME- OPWDD RESIDENTIAL SERVICES Elmont, LI Catholic Charities of Long Island models the love of…
Travel Registered Nurse Radiology Job
Job Overview TLC Nursing Associates, Inc. is seeking an experienced Registered Nurse (RN) – Radiology to assist with diagnostic imaging procedures, interventional radiology, and sedation admini…
PhD Quantitative Strat - Institutional Equity - Vice President
Role Description Development, validation and management of quantitative solutions into production trading systems. Use of mathematics and empirical simulation to perform sensitivity analysis an…
Bread Baker
Breads Bakery is seeking passionate, purposeful bakers to join our team. Breads Bakery is a New York bakery dedicated to producing handmade breads and pastries using traditional baking techniques and…
Tax Manager
Kforce's client, a NYC based holding company, is seeking Tax Manager to join their tax team. As a Tax Manager, you will have the privilege of working in the nucleus of a multi-billion-dollar company, …
Head of Product
Job Description Job Description The Head of Product will lead the holistic product effort in collaboration with operations and technology to drive a local experience to consumers around the globe…
Tory Burch Sr. Manager, Consumer Insights
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative material…