Head of Social Media

Major Food Group is a New York based hospitality company founded by Mario Carbone, Rich Torrisi and Jeff Zalaznick. From a small, intimate deli restaurant in Little Italy, MFG has evolved into a hospitality powerhouse creating iconic restaurants and gaining national and international attention for its unique style and culinary prowess.


MFG operates a wide range of concepts and seeks to transcend traditional hospitality models by offering multi-dimensional, immersive experiences that are inspired by deep history and cultures. From classic steakhouses to casual French bistros, Japanese brasseries and cocktail bars, each concept is uniquely and intentionally designed with the goal of transporting guests to another time and place. We tell complete stories and provide guests unforgettable experiences.

JOB DESCRIPTION

The Head of Social Media is responsible for spearheading the strategic planning and execution of all social media initiatives across Major Food Group’s portfolio. Reporting to the Director of Brand and Creative Marketing, this role is centered on the development and implementation of robust social media strategies that are in harmony with the company’s overarching brand and marketing goals. The Head of Social Media will actively monitor and engage with the company’s audience through digital storytelling; cultivating brand loyalty and strengthening the online community.

RESPONSIBILITIES

• Marketing Strategy and Involvement
• Develop and maintain a detailed social media calendar across all internal brands, planning content approximately 30 days in advance
• Participate in marketing campaign ideation and translate initiatives into social media strategies and executions
• Manage photography/photoshoot budgets per concept
• Lead the 2026 launch strategy for new brand handles
• Proactively identify trends and opportunities that align with the Major Food Group brand voice and vision
• Content Management and Execution
• Oversee grid planning, ensuring consistent and cohesive visual representation across all the platforms
• Curate and schedule content including images, carousels, and reels for each concept, aligned with holidays, promotions, and cultural moments
• Write captions and populate the content calendar for internally managed accounts,
• Manage all scheduling, posting, and performance tracking via social media management platforms
• Coordinate and oversee collaboration posts across all brands and partners
• Community Management
• Monitor and engage across all social channels, ensuring timely and thoughtful responses
• Track direct messages and mentions, repost relevant user-generated content, and engage with fellow MFG brand pages
• Develop and maintain a formalized response library to ensure consistent brand voice.
• Flag and escalate any negative comments or guest concerns to General Managers and Guest Relations as appropriate
• Agency and Partner Oversight
• Serve as point of contact and project lead for external agencies managing non-internally run accounts
• Analytics and Reporting
• Create and review monthly performance reports, pulling key insights to optimize content strategy
• Use analytics to understand audience demographics, engagement drivers, and content effectiveness
• Align organic strategy with paid social targeting in partnership with the digital marketing team
• Content and Photoshoots
• Assist in identifying and securing all levels of content creators and delivery of assets
• Attend photoshoots / events as needed

REQUIREMENTS

• 5+ years of experience in managing social media strategy lifestyle, luxury or hospitality brands
• Strong understanding of content trends, digital analytics tools, and audience engagement strategies
• Mastery of social media software (BrandWatch)
• Awareness of copyright laws and music legalities as it pertains to Meta
• Creative, strategic, and highly organized
• Excellent writing, communication, and leadership skills
• Experience working with agencies, photographers, and creative vendors
• Hands-on, collaborative, and agile approach to leadership
• Ability to work flexible hours, including weekends and holidays

Compensation: $115,000 - $125,000 annually based on experience.

BENEFITS

• Competitive Salary
• Medical/Dental/Vision Insurance with Company subsidy
• Growth Opportunities
• Progressive Paid Time Off
• Parental Leave
• Tuition Reimbursement
• Generous Dining Allowance
• Unlimited Referral Program
• TransitChek Discount
• 401k Plan with Employer Contribution

EQUAL EMPLOYMENT OPPORTUNITY

Major Food Group considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Major Food Group is an equal opportunity employer.